Digital Magazines, 2008 - Supplement to Folio - (Page 9)

Press, because of the existing customer and perhaps a subscription page that links relationship—the rapport, the trust, and back to the publisher’s site. the sense of partnership—and because At this point, Publishers Press only the printer utilizes (and may expand or markets digital products to current print customize) the same customers as an exﬁles for a digital vertension of services, “WE’RE ONE OF sion that it’s using to though that could put in print. THE FEW PRINTERS change. The products Publishers Press is THAT HAS BROUGHT and their pricing have proven competitive in a shorter-run printer IT ALL IN HOUSE.” the marketplace—a that caters mostly to one-time set-up fee smaller publishers — Debbie Glasscock and a monthly hosting that may not have the Publishers Press fee—so the printer is resources to create an considering offering entire online business model. “We produce digital editions for digital-only services to new customers. “A lot of printers have partnerships with about 171 different magazines, both b-toa digital provider,” says Glasscock, “but we b and consumer,” says Glasscock. But they’re really more than just digi- believe we’re one of the few printers that tal editions. Publishers Press has created has brought it all in house. And we’ve done technology that’s ﬂexible enough for pub- that because we really want to be able to lishers to use it to create a Web site around control the applications that we create. We their digital magazines. When readers want to help our customers build an innoclick on a magazine link, they ﬁnd a home vative and integrated solution to complepage, the current issue, the previous issue, ment their print magazines.” l -JZ Key ABC and BPA Audit Rules for Digital Editions ABC BPA • Publishers must report print and digital circulation separately in applicable categories of circulation. • All editorial and advertising content must be consistent with the print counterpart. • Advertising may be sold either including or excluding the digital edition. • Digital recipients must be notiﬁed (e.g., via e-mail) that their issue is available. • Digital editions will qualify as paid circulation provided the publisher has documentation available to verify the request. • Publishers converting existing print subscribers to digital service must provide an opt-in option to subscribers. • Publishers must report digital circulation separately throughout the circulation statement. • Individuals receiving both the print and digital versions shall be included only once. • If a publisher opts to report downloads/ views, logs and summaries must be provided with an identiﬁer to indicate which recipient downloaded/viewed the title. • To be considered a qualiﬁed recipient, the digital version subscriber must receive an alert that the issue is ready. • Qualiﬁed digital distribution must be personally requested by the recipient or the recipient’s company. All demographic requirements still apply. l -JZ Special Supplement to FOLIO: and Circulation Management http://www.accessabc.com/pdfs/abciexecsummary.pdf http://www.accessabc.com/pdfs/abciexecsummary.pdf

Table of Contents Feed for the Digital Edition of Digital Magazines, 2008 - Supplement to Folio

Digital Magazines, 2008 - Supplement to Folio The State of Digital Magazine Delivery, 2008 Printers Extend Their Services to Digital Key ABC and BPA Audit Rules for Digital Editions What Drives Publishers to Use, and Readers to Read, Digital Magazines? The Art of Enhancement: Digital Magazines 2.0 Spin Reaches Out to Young Readers What About E-Paper? And Mobile Delivery? With Growth Comes Many Competitors Digital-Only Magazines Offer a New Strategy for Former Print Titles Going All-Digital Spawns a New Business Approach

Digital Magazines, 2008 - Supplement to Folio

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