Digital Magazines 2012 — Supplement to Folio - (Page 1)
Experimenting with the fundamentals is giving way to strategies built and reﬁned for the long term.
011 could be characterized as a year of experimentation as publishers examined how to best create, market and distribute their magazine apps. This year, that experimentation is coalescing into actual business models. Publishers have a better handle on who their app audience is, how they engage with the brands and how they’re responding to pricing and marketing, paving the way for long-term strategies around app development and distribution. Still, there are decidedly competing interests with regard to whether digital magazines should drive revenue, deeper brand engagement or both, and the outcomes of these strategies will have a tremendous impact on the market in the years to come ■
DIGITAL EDITIONS AND APPS:
Table of Contents for the Digital Edition of Digital Magazines 2012 — Supplement to Folio
Digital Magazines 2012 - Supplement to Folio
The App Market: Models Are Emerging, But Which to Choose?
Subscriptions: To Bundle or Not to Bundle?
The State of App Advertising
Honing App Marketing Strategies
The State of Magazine App Workfl ow
Who Is the App Audience?
Digital Magazines 2012 — Supplement to Folio