The FOLIO: Green Report

Folio: Cover Story What does it mean to be green? by Dylan Stableford Tired of “green” issues? You can thank Al Gore. It wasn’t long ago—maybe three years—that a magazine publishing a so-called “green” issue was considered innovative, leading—even brave. Now that seemingly every magazine feels it necessary to publish a green issue, it’s become trendy to the point of annoyance—what experts refer to as “green fatigue.” But what does it mean—really mean—to be green in publishing in 2008? And, more importantly, where is “green” publishing headed? In this report you’ll find out what publishers are doing to be green in every part of the business—from production and manufacturing to circulation and distribution, editorial and design to marketing and events. We have also suggested some industry standards for going green throughout the publishing workflow. In doing so, we’ll hopefully separate those publishers touting “lip-service” initiatives, and those who have made the effort and the expense to be green where it counts: on the back end of the business. *This issue of Folio: was printed on recycled paper made of 10% PCW (post consumer waste). Folio: October 2008 | foliomag.com http://www.foliomag.com

Table of Contents Feed for the Digital Edition of The FOLIO: Green Report

Folio Green Report What Does it Mean to be Green? Production Operations Editorial Distribution Events Marketing Digital One Publisher's Green Checklist

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