Red 7 Media - (Page 12) CIRCULATION TRACK IO CIRCULATION TRACK FOL SHOW Circulation Core Skills will focus on the nuts and bolts—core skills in direct response and list management. The Advanced Skills program exposes the dramatic changes underway in the discipline as circulation transitions to audience development and embraces multiple channels. THE 2007 PART I: CORE SKILLS SPEAKER Rita Cohen SVP Legislative and , Regulatory Policy Magazine Publishers of America MONDAY, SEPTEMBER 24 9:00-10:00 a.m. POSTAL STRATEGIES THAT WILL TRANSFORM YOUR BOTTOM LINE It’s a time of dramatic increases in postal rates. But are co-mailing, drop-shipping, co-palletization and the like really the answer? We’ll explore the costs of these initiatives. SPEAKERS Andrew Degenholtz President ValueMags Sylvia Sierra VP Circulation , Access Intelligence 10:15-11:15 a.m. UNDERSTANDING WEB METRICS FOR CIRCULATORS The magazine’s Web site is often the cheapest and most successful source of subscriptions. Learn what it takes to maximize traffic—and subscriptions—to your magazine’s Web site and how you can use this to your advantage. SPEAKER Barb Newton Media Consultant 2:30-3:45 p.m. WINNING DIRECT MAIL CAMPAIGNS Direct mail is still the workhorse of choice for many professional circulators. In this annual session, we look at recent innovative campaigns in this core discipline, presented by the people who created and executed them. 4:00-5:00 p.m. PRIVACY & PERMISSIONS: KNOWING WHO YOU CAN CONTACT AND HOW As consumers become even more protective of their privacy, many traditional techniques for circulation development are less and less effective. In this session, we review this rapidly shifting landscape, review the legislative and regulatory environment, and point out the privacy and permission landmines that may be laying in wait. PART II: ADVANCED SKILLS SPEAKERS Jeff Gisea VP & President FierceMarkets Michael Sheehy Circulation Director Wenner Media TUESDAY, SEPTEMBER 25 9:30-10:30 a.m. DRIVING READERS ACROSS PLATFORMS You need to drive readership across distinct but related platforms. But there’s an art to cross promotion: Which new products will appeal to which segment? Which media are people most likely to respond in? In this session, we review today’s winning techniques for maximizing sales across products and platforms. SPEAKERS Greg Brumley President The Brumley Group Eric Rutter VP Controlled Circulation , Reed Business Information 11:15 a.m.-12:15 p.m. THRIVING IN THE NEW WORLD OF RECORDED TELEMARKETING CALLS In January, all BPA-audited magazines will be required to record telemarketing calls. Will it depress response and raise costs? What will BPA need from publishers and when will BPA need it? This session is all about jump-starting your preparedness. WWW.FOLIOSHOW.COM Scott Belovin Sr. Account Manager McGraw-Hill Karen McEnroe Fulfillment Director The Hearst Corporation SPEAKERS 3:15-4:15 p.m. SURVIVING A FULFILLMENT CONVERSION Ask any circulator and they’ll tell you the conversion of the file from one fulfillment house to another is the most complex task they’ve encountered. Actives. Expires. E-mail newsletter subscribers. Payment types. Label requirements, edition splits, incoming and outgoing mail processing. The list goes on. In this session, two veteran circulators take you through the process. SPEAKER Kelsey Voss Enterprise Circulation & List Rental Director Ziff Davis Media 4:30-5:30 p.m. YOUR CUSTOMER DATABASE: NOT JUST FOR SUBSCRIPTION MARKETING Learn how to shift the business development focus of your database to encompass direct response, thirdparty sales and aggressive custom applications tasked with increasing retail sales efficiencies and distribution. Plus, see how publishers are building their data teams to best exploit this valuable resource. 12 FOLIO SHOW REGISTER TODAY! VISIT FOLIOSHOW.COM OR CALL 817-277-7187 The 2006 http://www.folioshow.com http://www.folioshow.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.