Red 7 Media - (Page 14) MARKETING TRACK WWW.FOLIOSHOW.COM re 6 efo page 2 b ee S 0 $10 t 17!s. E SAV Auguos detail fr PART I: CORE SKILLS MONDAY, SEPTEMBER 24 SPECIAL SECTION MARKETING AT THE CENTER This series of related sessions will expose how the marketing function is increasingly at the critical center of any publishing enterprise. Keeping your marketing team in sync with other departments and functions is key to reaching and retaining both readers and customers, building your brands and growing your revenues. SPEAKERS Kennete Benedict Executive Director & Publisher Bulletin of the Atomic Scientists Ben Johnson Director American Airlines Custom Publishing Matt Duffy VP Marketing , Computerworld Mike Rucker Marketing Director Time Out New York 9:00-10:00 a.m. PART I: MARKETING & EDITORIAL How can marketing build your editorial team into community leaders and opinion-makers? 10:15-11:15 a.m. PART II: MARKETING & SALES Go beyond crafting media kits, rate cards and proposals to driving sales opportunities via competitive and market analysis. 2:30-3:45 p.m. PART III: MARKETING & CIRCULATION Who’s driving this bus? Is circulation delivering the readers to match your market positioning? Or are you forced to massage your numbers? How can you get these teams on the same page? 4:00-5:00 p.m. THE MARKETER’S GUIDE TO ONLINE MEDIA Like their customers, publishing marketers are increasingly expected to go online to accomplish their goals—whether its driving readership or serving advertising clients via a dedicated portal. Do you know everything you need to know to work effectively in this new world? Join us for an insider’s primer on the latest technologies and techniques. TUESDAY, SEPTEMBER 25 Michelle Ebanks President Essence Communications Sherry Huss Director, Events O’Reilly Media Candace Purdie Montgomery Director, Special Events Essence SPEAKERS 9:30-10:30 a.m. BRINGING YOUR BRAND TO LIFE AND DRIVING SALES THROUGH OUT-OF-THE-BOX EVENTS The world of magazine events goes far beyond trade shows and conferences. From lavish parties to fundraisers, and from celebrity-packed awards shows to online conferences, magazine event planners have invented and re-invented the publishing-branded event. In this session we explore case studies from three innovators. 11:15 a.m.-12:15 p.m. E-MAIL PROMOTIONS: BEST PRACTICES For many publishers, e-mail is now at the center of all promotional activities—but best practices are still evolving. Do you have an e-mail “control” like you do in direct mail? Why do some efforts sizzle and others flame out? Hear the answers from leading marketers working online. 14 FOLIO SHOW REGISTER TODAY! VISIT FOLIOSHOW.COM OR CALL 817-277-7187 The 2006 http://www.folioshow.com http://www.folioshow.com
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