Red 7 Media - (Page 17) Design Core Skills places special emphasis on how designers create impact, turning browsers into readers and readers into fanatics. The Advanced Skills program pays special attention to issues and skills required to survive in a world gone digital, in print and online. DESIGN TRACK FOLIO SHOW THE 2007 PART II: ADVANCED SKILLS TUESDAY, SEPTEMBER 25 2:15-3:00 p.m. MANAGING DIGITAL IMAGES Dan Westergren Senior Photo Editor National Geographic Traveler Across the board, digital workflows have enabled production teams to deliver more content faster at less cost. This is certainly true as well in processing and trafficking digital photographs. Yet, like any new workflow with a high degree of technological support, acquiring and processing digital images comes with its own learning curve and bottlenecks. Interestingly, the digital image production process has carried forward some of the checks and balances used in the film days. Hear how this group of speakers have set up their digital image workflow to leverage a broader strategic move to an all-digital workflow. WEDNESDAY, SEPTEMBER 26 SPEAKER George Karabotsos Art Director Men’s Health SPEAKER 3:15-4:15 p.m. RIGHTS & PERMISSIONS: WHAT YOU NEED TO KNOW BEFORE YOU BUY In a world of instantaneous digital imagery where everyone has the power to duplicate, alter and distribute virtually without limitation, the questions surrounding rights and permissions have become wildly complex. From standard contributors’ contracts to third-party image sources, what do art directors and designers need to know about what to buy, and what you can do with what you buy once you own it? 4:30-5:30 p.m. DESIGNERS & MARKETERS: WORKING TOGETHER The working relationship between the design and marketing departments can be as critical as that between edit and design—yet it is often neglected, as marketing departments, under time and project pressure, churn out material that may not be consistent with the look and feel of the titles and brands they are meant to support. At the same time, the design team can see marketing projects as distractions from the real work of publications and Web sites. In this session, we explore how to sync these teams to powerful effect. 8:30-9:15 a.m. THE PHOTOSHOP EFFECT: HOW MUCH RETOUCHING IS TOO MUCH? Do recent scandals regarding retouching—now so easy and hard to detect with ubiquitous digital technology—cry out for guidelines to restore trust between readers and the media? Or are concerns about celebrities’ heads on others’ bodies overblown? We take a reality check on how prevalent extensive retouching is— and ask when does digital manipulation distort reality? SPEAKERS Greg Paul Partner Brady and Paul Communications Debbie Bates-Schrott Principal, Creative Director Bates Creative Group, LLC Mark Poulalion Art Director Bonnier Corporation 10:15-11:00 a.m. TYPEFACES AND FONTOGRAPHY: WHAT’S HOT NOW, AND WHAT WORKS FOR YOUR MAGAZINE Many designers make the mistake of choosing a font based on reputation and vogue, rather than the best fit for the magazine and audience. Choosing a font to represent your brand can widely affect the overall design and fundamental image of your publication. Here, the experts dish on which fonts are overexposed, what's next in font style, and what's right for your brand. FOR MORE INFO: VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 17 http://www.folioshow.com
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