Red 7 Media - (Page 19) This year we offer two dedicated Leadership programs, one for publishing executives leading small or independent publishing organizations, and another for mid-level executives at larger publishing companies mapping their route to the corner office. LEADERSHIP FORUM FOLIO SHOW THE 2007 LEADERSHIP TUESDAY: WORKSHOPS FOR MID-LEVEL PUBLISHING EXECUTIVES TUESDAY, SEPTEMBER 25 Kerry Gumas Chairman & CEO Questex Media Group Dan McCarthy Chairman & CEO Network Communications SPEAKERS 9:30-10:30 a.m. C-SUITE POTENTIAL: MAP YOUR PATH TO THE CORNER OFFICE You’re nearly a decade into your corporate publishing career and you’ve done well. But you’re ambitious, you’re good and you want to do more. You’re looking to move into the executive ranks of the company and you need a refined plan and a broad array of skills. In this session, we look at the practical: Do you need to sell? Do you need to know edit? Do you need to have launched products, or hit a budget? We look at the strategic: Can you get to the executive ranks through circ? Through finance? Through marketing? And we look at the intangibles: What vision do you possess? What people skills? Communication skills? It’s only through all these areas that you’ll find the way to your goal. SPEAKERS Don Pazour Chairman & CEO Access Intelligence William Pecover Chairman & CEO Haymarket Media 11:15 a.m.-12:15 p.m. THE NEW PUBLISHING ORGANIZATION: REORGANIZATION STRATEGIES Changes sweeping the magazine publishing industry are forcing organizations to retool their cultures and structures to incorporate new products, services and channels. Reporting relationships and leadership roles are changing. This session will take a close look at emerging best practices in key pressure points—the nexus between marketing, circulation and online audience development; the intersection of online and print editorial; and managing sales teams responsible for new products and channels, including online and face-to-face products. SPEAKER Dick Ryan President & CEO Zweig White 2:15-3:00 p.m. CREATING A WINNING TEAM: HOW TO MOTIVATE YOUR PEOPLE In a rapidly changing industry, fear and uncertainty can undercut your team’s ability to execute. How can you light a fire under your teams and get your entire organization to strive for success? This session will cover both hard and soft approaches—including incentive strategies, involvement techniques, training/development programs, as well as tips for creating a collaborative, competitive culture. SPEAKER Macy Fecto Executive VP HR & , Administration Access Intelligence 3:15-4:15 p.m. NEGOTIATING SALARIES: A REVIEW OF WHAT YOU SHOULD BE MAKING—OR PAYING How much are magazine industry salaries increasing? Is the industry enjoying a boom in compensation? If so, who are the main beneficiaries? Sales? Edit? Circ? And most important of all, are you getting what you should be making based on experience, size of company, geographic region and other criteria? Find all the answers in this special FOLIO: Show session. SPEAKERS Al Perlman Co-Founder & CEO Microcast Communications Tom Trezza President & Founder Trezza Media Group 4:30-5:30 p.m. LINE EXTENSIONS THAT MAKE MONEY FROM DAY ONE: CASE HISTORIES We’ve all heard of them, maybe we’ve even executed on some of them: Line extensions and ancillaries that are a hit right out of the box. It might be an event. Or a book series, a spin-off magazine, a newsletter or a Web business. In this session, we’re going to identify the common qualities for successful outof-the-gate businesses. Is it the initial planning? Is it a peripheral but well-known market? Is it how you leverage staff? Vendor relationships? Pricing? This session is designed to replace serendipity with science. FOR MORE INFO: VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 19 http://www.folioshow.com
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