Red 7 Media - (Page 2) The 2007 FOLIO: Show WELCOME SEPTEMBER 23-26, 2007 MARRIOTT MARQUIS, NYC Welcome . . . . . . . . . . . . . . . . .2 The FOLIO: Show Experience . . . . . . . . . . . . . . .3 FOLIO: 07 Highlights . . . . . . .4-5 Agenda-at-a-Glance . . . . . . .6-7 come to the 2007 FOLIO: Show, our nd 32 anniversary and one that may show, be the most impo rtant ever. Our ind changing profou ustry is ndly and fast. It may be only a m before your busin atter of time ess assumptions are outmoded an to rethink ever d you need ything: Organiz ational structure deployment, ca , headcount pital expenditure s, journalism fo compensation— rmats, sales even very basic th and who your co ings, including yo mpetitors really ur own skills are. The content of th is year’s conferen ce recognizes th A marketing and e magazine indus media migration try’s new reality. is occurring, and ital and live-event it’s moving in the media. That’s no direction of digt to say print is go place alongside ot ing away, but it is her, often more dy finding a new namic, media. Ou strengths of our r job is to leverag print brands—an e the enviable d our ability to cre over the long ha ate and distribute ul—into new and quality content exciting opportunit ies. Wel FOLIO: Show Skills Programs • Editorial . . . . . . . . . . . . . .8-9 • Sales . . . . . . . . . . . . . .10-11 • Circulation . . . . . . . . . . . .12 • Production . . . . . . . . . . . .13 • Marketing . . . . . . . . . .14-15 • Design . . . . . . . . . . . . .16-17 . In the pages that and high-level ad follow, you’ll find vice, context, pe the usual intensiv rspective, hands-o e interaction, netw n action items, orking and more— education, peer but you’ll find that with the emergin it blends the esta g media. blished media ok at our dyna details on our sk mic 2007 progra ills and training pr m. It’s all here: ograms, as well as panels, worksho our conference ke ps and more. ynotes, power Plus, if you sign up before Augu st 17, you can sa your registratio ve as much as $1 n fees. See page 00 on 26 for more deta il. It’s a challenging time we live in: Migrating your m ture, your revenu agazine, your co e, to a multi-chann mpany, your culel posture while chise is as tough protecting the ex as tough can be. isting print franBut you’re also pa rt of the most re silient industry on thrive. And we’re the planet. You’ll here to help. succeed and Exciting, yes. Ea sy, no This brochure is your lo FOLIO: Show Special Programs • The Leadership Forum. . .18-19 • The E-Media Forum . . . .20-21 • Special Programs . . . . . . .22 • Critique Clinics & Demo Sessions . . . . . .23 Exhibitor and Sponsorship Opportunities . . . . . . . . .24-25 How to Attend . . . . . . . . . . .26 Registration Form . . . . . . . .27 Tony Silber Editor and Publish er FOLIO: magazine TODAY! pire Best rates ex 26) (See page REGISTER 17 AUGUST A EVENT
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