Red 7 Media - (Page 20) E-MEDIA FORUM MONDAY SEPTEMBER 24 SPEAKERS Deborah Day Executive Editor Premiere.com Kate Hobbie VP Online Sales, Operations InfoWorld 9:00-10:00 a.m. IS THERE LIFE AFTER PRINT? A slew of magazines have gone online in the last several months—at least seven in less than a year, prompting the old question: Is going online a graceful way to go out of business or is it really a strategy? Child, Premiere, Life, ElleGirl, and InfoWorld all left print, and more will certainly follow. In this session, we explore the post-print strategies of two, and ask how well any of them are working. 10:15-11:15 a.m. THE RETURN OF GATEWAY WEB STRATEGIES It’s an old argument, but one that shows no signs of dying down: Should a Web site be specific to a brand or leverage expertise within a broader market and give advertisers and readers a one-stop shop under a completely different brand. On the one hand, your brand is all you have—it’s your trusted access to credibility in the space. On the other hand, the portal philosophy says you should be about your market, not yourself. In this session, we explore the pros and cons of both approaches, and help establish which approach works for you. SPEAKER 2:30-3:45 p.m. CONTENT MANAGEMENT IN THE DIGITAL AGE Diane Burley Director of Marketing Lumeta Corporation In an era of universal access to content, content management has become much more tricky. Yes, you can easily post your latest issue, but taxonomy is becoming far more sophisticated, and the trend will continue as video and audio files are added to the mix. What you don’t want is highly paid staffers going back into your content online to organize archives and tag stories. What you don’t want is to make a six-figure investment in a Web and content-management platform only to find that six months later it doesn’t really suit your needs. What you DO want is a technology solution to centralize and standardize content in a common database and a common workflow. It’s not easy. In this session, we walk you through the options. SPEAKER Paul Calento VP Marketing , InfoWorld 4:00-5:00 p.m. BUILDING A BUSINESS OUT OF WEB VIDEO Sure you can slap together a video clip and post it on your Web site, a la YouTube. Yes, it looks flashy and takes the perception of your site to the next step. But is it worth it? And if the clips include commercials, will viewers rebel? Publishers need to decide whether it makes long-term sense. It’s pricier and more time consuming than other e-products, so the sales-side demand has to be there. Tune into this session for a primer on building a video business. Or whether you should. ram ia Prog E-Med AVE S 100 $ BY REGISTERING BEFORE AUGUST 17 Regularly $1,325 NOW $1,225 (see page 26) 20 FOLIO SHOW REGISTER TODAY! VISIT FOLIOSHOW.COM OR CALL 817-277-7187 The 2006 http://Premiere.com http://www.folioshow.com
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