Red 7 Media - (Page 21) A special two-day program bringing together editors, publishers, marketers, webmasters and others to examine how online is fundamentally changing the print media landscape—and how some publishers are successfully positioning themselves for the future. E-MEDIA FORUM TUESDAY SEPTEMBER 25 FOLIO SHOW THE 2007 9:30-10:30 a.m. E-PAPER IS CLOSER THAN YOU THINK: WHAT IT MEANS FOR MAGAZINES The trend toward a Web-centric model in magazine publishing is likely to soon take a major leap forward, when the first e-paper devices begin to come online in the magazine industry. It’s not that far off. And when it happens, the migration into digital media will accelerate for many magazines. SPEAKERS Chris Peacock Editor & VP CNNMoney.com Tony Uphoff Group President CMP Business Technology Gourp 11:15 a.m.-12:15 p.m. THE DIGITAL DASHBOARD: KEY OPERATING METRICS FOR INFORMED DECISION-MAKING You’re committed to the multimedia approach and have invested in an e-business initiative, but it’s such a fastmoving world that you’re not sure how to measure success. Should revenue be doubling year-over-year? Should traffic? Should you be focused on micro sites? Webinars? Video? Podcasts? A more robust CMS? More writers? More bloggers? All of the above? This session is all about establishing the key operating benchmarks for you to manage your digital business and measure your progress—and cost structure—against industry standards. SPEAKER Jason Young President, Consumer/Small Business Group 3:15-4:15 p.m. WHY SUCCESSFUL E-BUSINESSES START WITH SEARCH (AND WHAT YOU NEED TO DO) Smart publishers like Ziff Davis’ Jason Young understand where their online focus needs to be: “Success in e-media starts with the notion that search is the essential mechanism of the Web, Young says. “We are very ” focused on that. Consequently, each and every page on Ziff Web sites is, in effect, its own home page, built ” around a contextual topic. This has been the key to much of Ziff’s recent online success—and it should be the key to yours as well. In this session learn just how vital search is, and how you can optimize. Ziff Davis Media SPEAKER Tim Sullivan President & CEO Godengo, Inc. 4:30-5:30 p.m. CITY AND REGIONAL WEB CONTENT SOLUTIONS Many city and regional magazine publishers have yet to jump on the digital bandwagon when it comes to updated content, blogs, social media and video. Up against competitors like the Yellow Pages, newspapers and visitors bureaus, city and regional magazine publishers need to create localized resources on the Web as the go-to place for information on local news and happenings. Here we look at city and regional publications that have created Web sites that are the leaders in their markets. FOR MORE INFO: VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 21 http://CNNMoney.com http://www.folioshow.com
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