Red 7 Media - (Page 22) SPECIAL PROGRAMS OPS W! WORKSH NE 8:30-9:15 a.m. 26 , SEPTEMBER WEDNESDAY 10:15-11:00 a.m. 11:15 a.m.-12:00 p.m. THINKING ABOUT BUYING OR SELLING? DEAL STRUCTURE 101 Buying and selling magazines is one of the more complex activities any magazine-industry professional will ever be involved with. From due diligence, to subscription liability to earn-outs and performance projections—not to mention lending terms and LIBOR—the structure of a deal requires serious knowledge. Whether you’re a veteran or a beginner, you need to attend this session, featuring some of the most experienced and the best in the business. SPEAKERS: Mark Edmiston, Managing Director, AdMedia Partners Clay Hall, CEO, Aspire Media Les Sufrin, Managing Partner, Leslie Suffrin and Company Joel Walker, Partner, Breslow & Walker, LLP BUILDING BIG REVENUE THROUGH A JOB BOARD ON STEROIDS If you’re in a niche market, the question is this: Why AREN’T you doing a job board? They’re relatively simple, they can be feature-rich and compelling to both employer and employee, and they can scale quickly, all the while delivering significant profit in a low-maintenance environment. There’s no reason not to have a vibrant job-board business. In this session, we take you through the essentials, including the must-have features. SPEAKER: Terry Baker, Vice President of Sales & Marketing, Adicio, Inc. Alexandre Douzet, Co-Founder, EVP and GM, TheLadders.com Europe BUILDING A LEAD-GENERATION ENGINE The new game in sales is lead generation and lead servicing. And the tools are still evolving for doing both. From white papers, to registration-based micro sites to opt-in newsletters, the techniques are proliferating. But an array of tools does not equal a strategy. In this session, we help you build a cohesive sales strategy that is instantly explainable to the marketer. SPEAKERS: Dave Hendricks, SVP, ARGI David Karp, Associate Publisher, Software Test & Performance BREAKFAST SESSIONS MONDAY, SEPTEMBER 24 8:00-9:00 a.m. Publishing Award at the FOLIO: Show. Details of this year’s recipient will be announced in August. For more information or to sign up, contact Linda Ruth at lruth@singlecopysales.com or 603-924-4407. B-to-B CEO Survey: The Three-Year Trend line In just a half-decade, B-to-B media has moved from print reliant to multimedia. In this special report, FOLIO: offers comparative data—from revenue mix to profitability— culled from three years of B-to-B CEO Surveys. Don’t miss this presentation—from the minds of B-to-B CEOs to your to-do list. 8:00-9:00 a.m. need to know—and what they’re doing—in 1-to-1 marketing, digital-asset management, data mining and modeling, creative services, delivery options and much more. WEDNESDAY, SEPTEMBER 26 TUESDAY, SEPTEMBER 25 7:30-8:30 a.m. Steven Schnoll Managing Director Schnoll Media Consulting Sponsored by 7:30-8:30 a.m. B-to-C CEO Survey: The Three-Year Trend Line Consumer magazines are changing more slowly than B-to-B, but that doesn’t mean they’re not affected by the media revolution. How strong is print advertising? Paid circ? These trends and more are covered in depth in our B-to-C CEO surveys from the last three years. 9:15-10:15 a.m. WOMEN IN PERIODICAL PUBLISHING (WIPP) AWARDS BREAKFAST Women in Periodical Publishing (WIPP) presents its Eighth Annual Exceptional Woman in WHAT TO LOOK FOR FROM EMERGING MEDIA SUPPLIERS? Join Steven Schnoll and Tony Silber, editor and publisher of FOLIO:, for a discussion of marketing management and production, circa 2008. The session will review what publishers NETWORKING BRUNCH EXHIBIT HALL 22 FOLIO SHOW REGISTER TODAY! VISIT FOLIOSHOW.COM OR CALL 817-277-7187 The 2006 http://TheLadders.com http://www.folioshow.com
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