Red 7 Media - (Page 3) The SKILLS PROGRAMS EDITORIAL FOLIO SHOW Experience CORE • Editors’ Best Tactics • Become a Courageous Editor • Web Savvy Toolkit • and more ADVANCED • Freshen up Your Magazine • User-Created Content & Revenue • Covers that Grab and Move • and more LUE: BEST VA see pages 8-9 Our Edit Core program emphasizes skills critical to success in today’s competitive media landscape—writing and editing for impact, both in print and online. The Advanced program digs deeper into issues confronting the experienced and savvy editorial pro. SHOW THE FOLIO: NCE PASS ERE FULL CONF 00 SAVE $1 fore be er if you regist 17 AUGUST ,495 Regularly $1 SALES see pages 10-11 The Sales Core program is designed for sales executives looking for new skills or refresher training on key skills, while the Advanced program examines critical issues for the senior sales manager. • Closing a Sale • How to Wow Your Clients • Prospecting & Time Management • and more • The Road to Publisher • Webinars and Podcasts • Commission Structures • and more 395 NOW $1, SKILLS PROGRAMS SAVE $100 if you register before CIRCULATION see page 12 The Circulation Core program will focus on the nuts and bolts—core skills in direct response and list management. The Advanced program exposes the dramatic changes underway in the discipline as circulation transitions to audience development and embraces multiple channels. • Privacy & Permissions • Postal Strategies • Web Metrics • and more • Fulfillment Conversion • Readers Across Platforms • Recorded Telemarketing Calls • and more AUGUST 17 ALL CORE PROGRAMS Regularly $1,095 NOW $995 • Going Green • Beyond FTP • Virtual Proofing • and more • Online Media • Your Marketing Team • Going Beyond Press Releases • and more • Printer Consolidations • Streamlining Production Costs • Color Management • and more • Out-of-The-Box Events • Email Promotions • Life After the Media Kit • and more PRODUCTION see page 13 Our Core sessions will bring production professionals up to speed on the latest technologies, while the Advanced program helps prepare production pros for the next revolution in pre-press and printing. ALL ADVANCED PROGRAMS Regularly $1,125 NOW $1,025 GOOD VALUE: MARKETING see pages 14-15 “Marketing at the Center” is the subtitle of our Core program track, as we examine how the marketing function is increasingly the hub of the publishing enterprise. The Advanced program extends that examination into new skills that the advanced marketer must master now. COMBINE BOTH CORE & ADVANCED FOR 3 FULL DAYS OF TRAINING Regularly $1,395 DESIGN see pages 16-17 The Design Core program places special emphasis on how designers create impact, turning browsers into readers and readers into fanatics. Advanced pays special attention to issues and skills required to survive in a world gone digital, in print and online. • Redesigns & Makeovers • Rookie Design Mistakes • Managing Edit and Design • and more • Rights & Permissions • Online Design • Cover Design • and more NOW $1,295 LEADERSHIP FORUMS if you register before TWO SPECIAL PROGRAMS: LEADERSHIP FORUM see pages 18-19 This year we offer two dedicated Leadership programs, one for publishing executives leading small or independent publishers and another for mid-level executives at larger publishing companies. MONDAY, SEPTEMBER 24 For the Small or Independent Publisher • Budgeting 1.0 • Outsourcing • Organization Structure TUESDAY, SEPTEMBER 25 Corporate Publishing • Creating a Winning Team • Negotiating Salaries • Reorganization Strategies SAVE $100 AUGUST 17 Choose either Leadership Day for $1,050 Regularly $1,150 E-MEDIA FORUM see pages 20-21 A special two-day program bringing together editors, publishers, marketers, Webmasters and others to examine how online is fundamentally changing the print media landscape. MONDAY, SEPTEMBER 24 - TUESDAY, SEPTEMBER 25 • Gateway Web Strategies • Video Business • Life After Print • E-Paper Devices • Key Operating Metrics • City and Regional E-MEDIA PROGRAM if you register before SAVE $100 AUGUST 17 Web Content SUNDAY, SEPTEMBER 23, 12:30-4:00 p.m. NOW $1,225 INCLUDED IN ALL Full Conference passes! Add to any other pass for an additional $195 before AUGUST 17 Regularly $1,325 PRE-CONFERENCE WORKSHOPS see page 5 Choose from: ASSOCIATION PUBLISHING NEXT-GENERATION CIRCULATION INTEGRATED SALES MAGAZINE EVENT STRATEGIES REGISTER TODAY! VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 3 http://www.folioshow.com
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