Red 7 Media - (Page 5) PRE-CONFERENCE WORKSHOPS SUNDAY, SEPTEMBER 23, 12:30 – 4:00 p.m. BLISHING ASSOCIATION PU Often forced to do more with less, association publishing requires a different skill-set than consumer or b-to-b publications. This workshop focuses on the unique needs of association publishers, allowing for peer-to-peer interaction and content. Topics to include: Positioning Your Magazine Effectively Deploying the Unique Assets of the Association Leveraging Sales Managing the AssociationPublishing P&L Using Digital to Grow International Distribution d By: Supporte S INTEGRATED SALE Some call it integrated sales, some multi-platform sales. Whatever you call it, it’s here to stay: Sales teams in publishing organizations are increasingly asked to sell opportunities in print and online, at live events, as well as push marketing programs and joint ventures. This program will take you and your sales team through this restructuring from start to finish. Topics to include: Understanding the Opportunities for Growth Who Should Sell What Pricing Integrated Packages Compensation and Incentives Managing Clients and Creative in Print and Online Selling the Brand Creating Cashflow from Rich Media N NEXT-GENERATIO RCULATION CI Circulation is a unique discipline. You learn on the job and you grow as a professional based on the ability of your more experienced colleagues. This workshop will help the circulation professional navigate this critical transition. Topics to include: Online Circulation and Audience Development Website and E-newsletter Audience Development Multi-channel Customer Database Strategies Permissions and Privacy in Cross-channel Marketing and Communications Alternative Distribution Strategies Promoting Digital Edition Content STRATEGIES MAGAZINE EVENT This dedicated workshop for marketing and other professionals is charged with ideas and best practices for producing, promoting and managing live events for publishing companies. Events, conferences, trade shows, awards and promotions are fast becoming a vital component of most publishers' media mix as they diversify away from print advertising alone. Topics to include: Creating Profitable Event/Print Sales Packages Measuring Event Performance Event Budgeting Strategies Audience Acquistion and Event Branding Executing the Big Idea Using Digital Editions to Effectively Reach a Larger Audience THE EDDIE AND OZZIE SUNDAY, SEPTEMBER 23 THE NEW YORK MARRIOTT MARQUIS AWARDS GALA The Eddie and Ozzie Awards Gala, the premier annual event celebrating excellence in magazine editorial and design, returns in 2007 to showcase another year of outstanding achievement. As the largest and most comprehensive competition in the magazine industry, FOLIO:’S Eddie and Ozzie Awards highlight a diverse crop of winners—from the largest consumer glossies to impressive niche publications, b-to-b magazines and custom publications. Join us for the one night celebrating the work you create—and the people who create it. The Awards Gala Sells Out Weeks In Advance Every Year Reserve Your Seat Early! Tickets for the Eddie and Ozzie Awards Gala are available online for $250 each at www.folioshow.com. A limited number of reserved tables of ten are available for $2,500. Sponsored by WEDNESDAY, SEPTEMBER 26 TOP 10 CRITICAL CIRCULATION AUDITING ISSUES BPA’s staff addresses the Top 10 critical issues about circulation audits as rated by circulation professionals like you who attended previous BPA Universities. ALL THINGS DIGITAL Let BPA help guide you through the emerging digital frontier. Learn about auditing digital copies, Website traf- BPA University (SEPARATE REGISTRATION REQUIRED) fic audits and E-mail newsletter audits that will let you present data from multiple media platforms in a truly integrated format. PUBLICITY & PROMOTION Just in time to create your 2008 promotional and comparative pieces. Find out what you can and can’t do when promoting BPA data in your media kits, magazine and Web, house ads and other media. Registration: 8:30-9:00 a.m. Sessions: 9:00 a.m.-2:30 p.m. To register, please visit www.bpaww.com/training-events FOR MORE INFO: VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 5 http://www.folioshow.com http://www.bpaww.com/training-events http://www.bpaww.com/training-events http://www.folioshow.com
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