Red 7 Media - (Page 9) EDITORIAL TRACK Our Edit Core Skills program emphasizes skills critical to success in today's competitive media landscape—writing and editing for impact, both in print and online. The Advanced Skills program digs deeper into issues confronting the experienced and savvy editorial pro. FOLIO SHOW THE 2007 PART II: ADVANCED SKILLS TUESDAY, SEPTEMBER 25 SPEAKERS Paul Cloutier CEO 8020 Publishing Kate Wong Editorial Director Scientific American 3:15-4:15 p.m. READER-PRODUCED CONTENT: WHAT IT MEANS, AND HOW TO FOSTER IT, MANAGE IT, MONETIZE IT Admit it: User-generated content sounds appealing in a lot of ways. It implies an engaged group of rabid readers deeply engaged in your magazine or site, contributing content that you don’t have to pay for. The reality is quite different: Yes, of course you want reader engagement, but it doesn’t just happen. You need to have the attention of the community. You need to understand how to encourage it, and how to elicit reader responses that complement your internally created content. Then there are the issues of policing user-created content—and finally, generating revenue from it. In this session, we provide you with a working framework. SPEAKER 4:30-5:30 p.m. WELCOME TO THE NEW WORLD OF “CONTENT” MANAGEMENT John Davison Senior VP and Editorial Director 1UP Network You used to be an editor or journalist, and you wrote stories. Now you’re expected to manage and produce “content”—not just for your print titles, but for online, video, audio, even live events. Not only are you expected to juggle all this in the same amount of time, but you are learning quickly that the skill sets required to succeed in these new channels may be different, even uncomfortable. Hear from leading practitioners what you need to know to thrive in this new environment. WEDNESDAY, SEPTEMBER 26 SPEAKERS Paul Conley President Paul Conley Consulting Kevin Ireton Editor Fine Homebuilding 8:30-9:15 a.m. WHO SHOULD YOU HIRE: JOURNALISTS, MARKET PROS OR E-WIZARDS? It’s the age-old question: Are you best suited to hiring editors with solid journalism chops or with knowledge of your market? And that debate has a new element these days, with the new and central importance of e-media. Now it’s not about two variables, it’s about who can build a wiki, handle video, tag content, maximize SEO and more. It’s enough to make your head spin. In this session, the spinning stops. We provide case studies that provide you with an operational framework for hiring staff. 10:15-11:00 a.m. COVERS THAT GRAB READERS AND MOVE MAGAZINES A FOLIO: tradition: Our annual workshop on creating covers with stopping power—from concept to execution. Your magazine’s covers are where edit and design need to have their most successful collaborations, from concept all the way through to execution. We’ll cover how to select powerful imagery, whether photography or illustration, and drive your messaging through effective copywriting. We tackle the perennial debates—Many cover lines or few? Clean or cluttered?—and deliver the answers that work right now on newsstands that are crowded and competitive. SPEAKERS Linda Formichelli Author Editors Unleashed Barbara Turvett Articles Editor Working Mother 11:15 a.m.-12:00 p.m. SMOOTHING OVER THE EDITOR/WRITER RELATIONSHIP Any editor has the horror stories—as do many writers. The big spat over the nut graf, or the headline or the lead. Or the misunderstood focus of the story. This relationship is one of the most critical on the editorial side of any magazine. In this session, editors and writers talk about how to make it work. FOR MORE INFO: VISIT FOLIOSHOW.COM OR CALL 866-966-6650 x1126 9 http://www.folioshow.com
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