Folio: Technology Supplier Showcase - Special Advertorial Section - (Page 52)

Folio Technology Supplier Showcase 1080 West County Road E Saint Paul, MN 55126 Contact P 651-717-4300 F 651-717-4301 Web: www.iproduction.com Advertising Section Arming for the Internet Publishing Wars Adapting to the Internet The challenge for publishers moving from print media to the Internet is that the systems they have traditionally used for distributing content, establishing relationships with an audience, and ﬁnancially supporting their operations evolved speciﬁcally for print-based publishing. The new medium demands a comprehensive solution speciﬁcally designed for Internet publishing, and that is what iProduction delivers. The Internet requires real-time integration of databases so, for example, existing subscribers visiting the web site will be served the appropriate offer instead of new subscriptions. Integration eliminates overhead and complexity of separate systems. iProduction’s solution eliminates complexity, offering the solution as a service that is installed offsite, accessed over the Internet, and managed and maintained by the vendor. iProduction Builds on Experience The iProduction solution automates the same three publishing disciplines that successful publishers have always practiced: • Delivery of quality editorial content. • Development of a qualiﬁed circulation with ongoing interest in that content. • Creation of ways to monetize that circulation by selling advertisers access to readers or selling products to readers. This is the “three-legged stool” on which all publishing stands. And, for publishers who’ve been successful in print, these are challenges they’ve already met and must now meet in the online environment. For publishers who make that transition, there’s more good news. The iProduction Internet publishing solution lets publishers provide products online that they couldn’t provide in print and charge for those services. As a result they can better serve their readers, their advertisers, and their own interests. Sophisticated Capabilities in a Simple Solution With iProduction, the integrated Internet publishing system is no longer a pipe dream. The system leverages what publishers already know about editorial content, circulation development, and monetization. It replaces generic content management, email, and e-commerce software with publishing-speciﬁc functionality. And it takes full advantage of the immediacy, ﬂexibility, and worldwide reach of the Internet. Its conversion architecture lets you use the Internet to reach the widest possible audience and then move that audience toward registration and subscription, providing a sound basis for solid advertiser support. It eliminates the confusion that comes with disconnected applications, providing instead simple, measurable, understandable, and predictable control of the entire Internet publishing process. In short, it lets publishers achieve, on the Internet, the inﬂuence and success they deserve, while providing the level of service their subscribers and advertisers expect. “iProduction’s knowledge of the publishing industry and what we do made this project a great experience. Our partnership turned out to be win-win.” 52 FOLIO: July 2008 | foliomag.com http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://www.iproduction.com/ http://foliomag.com

Table of Contents Feed for the Digital Edition of Folio: Technology Supplier Showcase - Special Advertorial Section

Folio: Technology Supplier Showcase iMirus iproduction The Magazine Manager Mark Logic The Media Services Group, LTD. Nxtbook Media e-Pub Xpress Texterity zinio

Folio: Technology Supplier Showcase - Special Advertorial Section

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