Folio: Technology Supplier Showcase - Special Advertorial Section - (Page 64)

144 Turnpike Road Southborough, MA 01772 Contact Cimarron Buser, SVP Marketing and Business Development P 508-804-3000 Toll Free 1-800-445-5450 Web: www.texterity.com Folio Technology Supplier Showcase www.texterity.com 144 Turnpike Road, Southborough, MA 01772 Phone: 508-804-3000 Toll-free: 1-800-455-5450 Cimarron Buser, SVP, Marketing & Business Development Takes the Lead Advertising Section Texterity, Inc., is the leader in digital publishing solutions, partnering with publishers of more than 850 titles to find smart, cost-effective, and efficient ways to create, deliver, and track electronic editions. Takes the Lead COMPANY OVERVIEW Superior Technology COMPANY OVERVIEW Texterity, Inc., is the leader in digital publishing solutions, partnering with publishers of more than 850 titles to find smart, cost-effective, and efficient ways to create, deliver, and track electronic editions. INNOVATION AT WORK Texterity’s Published Web Format ™ technology differs from all others Superior Technology in that it requires no plug-ins or downloaded software to utilize. These Texterity’s Published Web Format ™ technology differs from all others in digital editions vividly replicate the print publication and can be easily that it requires no plug-ins or downloaded software to utilize. These digital accessed using a standard web browser on any computer, iPhone, or editions vividly replicate the print publication and can be easily accessed iPod touch. With powerful search and share features, Texterity bridges using a standard web browser on any computer, iPhone, or iPod touch. the gap between print, rich features, Texterity bridges the gap between With powerful search and sharemedia, social networks and the web. All Texterity editions can be indexed the web. All search engines, can are print, rich media, social networks andby standard Texterity editionsand be SEO-enhanced to search that content is SEO-enhanced to ensure that indexed by standard ensureengines, and arevisible to the web. content is visible to the web. In the summer of 2007, Texterity rolled out the first Apple-specific Mobile Delivery technology that enabled digital magazine viewing on the iPhone In the summer of 2007, Texterity rolled out the first Apple-specific and iPod touch. By fall 2007, Version 1 had been released, displaying technology that enabled digital magazine viewing on the iPhone more than 60 digital titles on Texterity’s iPhone Portal. By 2008, mobile and iPod touch. By fall 2007, Version 1 had been released, displaying more delivery was being offered free to all Portal. By 2008, mobile delivery than 60 digital titles on Texterity’s iPhoneTexterity publishers. Today it is a way of life for smart publishers who want to Today it is a way of life for was being offered free to all Texterity publishers. reach people on-the-go and influence who want to reach people on-the-go and influence buying smart publishersbuying decisions on-the-spot. decisions on-the-spot. Mobile Delivery INNOVATION AT WORK Consultative Approach New Lead Management System Combining Approach Consultativeboth technical and publishing expertise, Texterity supports constituents with insight into best practices. Rather than simply selling Combining both technical and publishing expertise, Texterity supports a product, Texterity offers best practices. Rather than solution, taking constituents with insight intoa comprehensive brandedsimply selling a into consideration publication size, niche, history, cycle, and budget. product, Texterity offers a comprehensive branded solution, taking into Every client is provided with a team consisting and budget. Every client consideration publication size, niche, history, cycle, of a business developis ment director,a team consisting ofand project manager. This combinaprovided with account manager, a business development director, account manager, and project manager.service. tion assures prompt, professional This combination assures prompt, professional service. Taking tracking to a new level, Texterity’s Lead Management System New Lead Management System (LMS) turns whitepapers and corporate documents into powerful Taking tracking to a new level, Texterity’s Lead Management System (LMS) selling tools. Featuring a “plug and play” into powerful turns whitepapers and corporate documentsbranded library, strong filtering system, and versatile control panel for campaign aggregators, selling tools. Featuring a “plug and play” branded library, strong LMS offers a dynamic way control panel for campaign aggregators, LMS filtering system, and versatile to capture user data by leveraging existing content. Through one-time registration process, readers are offers a dynamic wayato capture user data by leveraging existing content. Through a one-time registration process,visit. (See ad on facing page) recognized and qualified with every readers are recognized and qualified with every visit. (See ad on facing page) Tangible Benefits For Publishers: Texterity’s digital editions preserve the publication’s For Publishers: Texterity’s digital editionsFirst Issue the publication’s brand brand and design investment. Instant preserve Delivery increases and design investment. Instantand retention. increases reader satisfacreader satisfaction, pay up, First Issue Delivery tion, pay up, and retention. For Circulators: wrappers drive results. Texterity sampling. Electronic blowblow-ins and Look Inside the Magazine controls also provides integrated ins and wrappers drive results. Texterity also provides integrated subscriber subscriber management and audit-compliant reporting services. management and audit-compliant reporting services. For Advertisers and Ad Directors:Research Intelligence, confirms that Texterity, BPA, and Mediamark New research conducted by Texterity, BPA, and Mediamark Research Intelligence, confirms that 76% of digital readers click through to advertiser websites. Nearly 76% of digital readers click through to advertiser websites. Nearly 90% take action. 90% take action. For Readers: Texterity provides the best reader experience on a browser or mobile device today. Texterity editions are designed to browser or mobile device today. Texterity editions are designed to display quickly and even at the highest zoom level, retain quality. display quickly and even at the highest zoom level, retain quality. 64 FOLIO: July 2008 | foliomag.com Tangible Benefits Coverleaf—A New Consumer Magazine Service For Circulators: Look Inside the Magazine controls sampling. Electronic For Advertisers and Ad Directors: New research conducted by Coverleaf—A New Consumer Magazine Service Using its Published Web Format™, Texterity introduces a service Using its Published Web Format™, magazines free to paid print that makes companion digital Texterity introduces a service that makes companion digital provides an interactive online newssubscribers. Coverleaf.com magazines free to paid print subscribers. Coverleaf.com provides an interactivecommunities of likestand shopping experience while developing online news-stand shopping experience while developing communities of like-minded minded readers. As Coverleaf readers browse for new magazines, readers. As Coverleaf readers browse for new magazines,reader loyalty, publishers capture valuable e-mail addresses, build publishers capture valuable e-mail addresses, build reader loyalty, and cross-proand cross-promote. Readers are empowered to sample, clip, save, mote. Readers are empowered to sample, clip, save, organize and share organize and share content. content. Texterity clients include Bonnier, Canon, Condé Nast, Costco, Crain Communications, Harvard Business School, Hearst Crain Communications, Harvard Business School, Hearst Magazines, Meredith, Oracle Corporation, Penton Magazines, Meredith, Oracle Corporation, Penton Media, Media, Time, Inc., and Davis Enterprise Time, Inc., and ZiffZiff Davis Enterprise Texterity clients include Bonnier, Canon, Condé Nast, Costco, For Readers: Texterity provides the best reader experience on a Find, Find, Share + Enjoy Magazines Share + Enjoy Magazines http://www.texterity.com http://www.texterity.com http://Coverleaf.com http://foliomag.com

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Folio: Technology Supplier Showcase iMirus iproduction The Magazine Manager Mark Logic The Media Services Group, LTD. Nxtbook Media e-Pub Xpress Texterity zinio

Folio: Technology Supplier Showcase - Special Advertorial Section

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