FOLIO: SHOW | 08 - Brochure - (Page 10)

chicago marriott Downtown | September 22-24 AGEnDA-AT-A-GlAncE* KEYNOTES: mOnDAY Sept 22 | 12:00-1:30 pm jim louderback CEO Revision3 TUESDAY Sept 23 | 8:30-9:30 am Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 pm David churbuck Vice President of Global Web Marketing lenovo moving From magazines to media It’s not enough to just put out a great magazine. To remain relevant—and to stay in business—you need to master the Web, video and other media channels. In his 20 year media career, Jim Louderback has moved from editing PC Magazine and special interest magazines to launching cable TV networks, award-winning Web sites, and now Internet television. Join him as he shares his perspective on how you can rethink editorial, sales and audience development in this new media world, and get insights into what today’s audiences are really looking for. Reinventing TImE Today’s TIME is a case study in reinvention: With a magazine redesign, a Web site relaunch and a change in on-sale date—all in 2007— TIME is reinventing the weekly newsmagazine and leading the effort to define the relationship between the reader, the magazine and TIME.com as a continuous 24/7 experience. In this presentation, TIME president and worldwide publisher Ed McCarrick describes the brand’s approach to engage its readers and advertisers in a quickly shifting media landscape. what E-centric marketers want From magazine Brands Nearly all magazine publishers have felt the impact of marketers’ moving their dollars online, even as the bar keeps getting raised on proof-of-performance, creativity, and customization. In this keynote, magazine-execturned-marketer David Churbuck provides a perspective on what marketers are looking for from their magazine partners. Churbuck will review the magazine industry landscape from the vantage point of his own career: working at IDG and Forbes.com, and now head of Web marketing at one of the world’s largest PC manufacturers, to help you better understand how to win and retain business in an increasingly e-centric world. MONDAY, SEPTEMBER 22 8:30 a.m.-12:00 p.m. PRE-CONFERENCE WORKSHOP Web Site Useability PRE-CONFERENCE WORKSHOP Editorial Bootcamp PRE-CONFERENCE WORKSHOP Magazine Event Trendwatch FULL CONFERENCE COMMENCES 12:00-1:30 p.m. LUNCHEON KEYNOTE: EXECUTIVE Jim Louderback, CEO, Revision3 EDITORIAL 12 Strategies for Creating Reader Engagement SALES Making Your Numbers in a Down Economy FOLIO: DIGITAL Generating Incremental Revenue Through Ad Networks MARKETING Turning Your Marketing Department into a Profit Center EVENTS The Event Trend: Understanding Why Your Advertisers are Embracing Experiential Marketing How to Hire an Event Agency DESIGN The Hottest Design Trends to Follow—and Avoid PRODUCTION Save Money on Your Printing Bill without Anyone (but your CFO) Noticing Handling Print Problems (and Preventing them from Happening in the First Place) 1:45-2:30 p.m. Assembling and Motivating Killer Teams 2:45-3:30 p.m. Driving Profits in a Downturn The Essential Elements to Making Your Stories Must-Reads From Content Creator to Brand Ambassador: The 6 Essential Skills You Need to Get Out of Your Cave “My Ad Didn’t Work. You Suck.” Getting Blood from a Stone: The 8 Questions to Ask to Uncover Hidden Opportunities Supercharging Your Traffic Quelling Promotion Overload Translating Print Design to the Web The Advantages of InDesign, and Tips for Transitioning from Quark 3:45-4:30 p.m. Creating Your E-media Business Strategy User-Generated Content Ideas That Work Database Marketing Strategies Creating a Virtual Event Platform Going Green: Options for Sustainable Printing 4:30-6:00 p.m. RECEPTION IN EXHIBIT HALL *program and speakers subject to change. check with folioshow.com for latest information. 10 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://TIME.com http://www.folioshow.com http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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