FOLIO: SHOW | 08 - Brochure - (Page 11)

AGEnDA-AT-A-GlAncE (cont.) TUESDAY, SEPTEMBER 23 7:00-8:30 a.m. 8:30-9:30 a.m. BREAKFAST & REGISTRATION WELCOME & KEYNOTE: EXECUTIVE Ed McCarrick, President & Worldwide Publisher, TIME magazine EDITORIAL Creating a Workable Print/Web Content Strategy SALES 10 Key Strategies for Selling E-media FOLIO: DIGITAL New Trends in Web Site Architecture and Navigation MARKETING Cost-Control Strategies for Marketing Managers EVENTS Building High-Ticket, High-Value Sponsorship Packages DESIGN The 6 Steps to a Successful Magazine Redesign PRODUCTION From Hard to Soft to No Proofs 9:45-10:45 a.m. Money-making Brand Extensions 10:45-11:30 a.m. REFRESHMENT BREAK IN EXHIBIT HALL Landing “Whale” Accounts Understanding the Business Side Prospecting Strategies Web Content Management Strategies Creating Winning Media Kits and Sales Tools Creating Magazine-Branded Events The 8 Essential Qualities of a Top Designer Open Forum: Collective Wisdom on Production Efficiency 11:45 a.m.-12:30 p.m. 12:45-2:00 p.m. 2:00-2:45 p.m. LUNCHEON KEYNOTE: David C. Churbuck, Vice President of Global Web Marketing, Lenovo DESSERT RECEPTION IN EXHIBIT HALL Creating a Lead-Gen Machine How to Manage Multiple Products and Create More Productive Teams Upping Your Sales SQ (Success Quotient) Inside the Ultimate E-media Toolbox E-mail Marketing Survival Guide Big Events, Small Budgets Trends in Marketing Design Automating Production Workflows from Your Desktop to Press 2:45-3:30 p.m. 3:45-4:30 p.m. TECHNOLOGY TEST DRIVES The Changing Media Value Chain Boosting Reader Engagement Online Time Management Strategies Generating Revenues with Online Video Upping your Marketing SQ (Success Quotient) Great Event Makeovers Creative Department Organization Strategies Archiving and Digital Asset Management 4:45-5:30 p.m. 5:30-7:00 p.m. RECEPTION IN EXHIBIT HALL WEDNESDAY, SEPTEMBER 24 8:00-9:00 a.m. BREAKFAST ROUNDTABLES & CRITIQUE CLINICS EXECUTIVE EDITORIAL Ready for Your Close-Up? Creating Compelling Video Content SALES Creating Killer Proposals FOLIO: DIGITAL Marketing, Measurement and Money in Social Media MARKETING Getting in Sync with Designers EVENTS Models for Event Profitability DESIGN Combining Visual Elements and Type PRODUCTION Keeping the Trains on the Track 9:15-10:00 a.m. Building Communities as Assets 10:00-11:30 a.m. BRUNCH IN EXHIBIT HALL Creating Your 36-Month Growth Plan TrendWatch: Digital Growth and Revenue Opportunities Content Outsourcing Strategies Big Idea Packages that Protect Print Creating Special-Feature Ideas that are Ad Magnets Understanding Search Traffic Metrics Creating and Packaging Reader Research for Sales Development Winning Strategies for Promoting Webinars Event Planning: Understanding How to Create an Event Budget Creating High Design at Low Cost Inside the Ultimate Designer’s Toolbox Upping Your Production SQ (Success Quotient) Become Your Company’s Co-Mailing Expert 11:30 a.m.-12:15 p.m. 12:30-1:15 p.m. Creating Killer Covers Training Non-Digital Staff Greening Your Events FULL CONFERENCE CONCLUDES 1:15-2:00 p.m. 2:00-5:00 p.m. LUNCHEON (Post-conference workshop attendees only) POST-CONFERENCE WORKSHOP City and Regional Magazines POST-CONFERENCE WORKSHOP Association Magazines POST-CONFERENCE WORKSHOP Small Publishers Idea Lab FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 11 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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