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FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T911 SpEAkER money-making Brand Extensions 2:45-3:30 p.m. T913 SpEAkER As print’s share of the customer spend continues to decline, smart publishers are using their print brands to spawn new business extensions—events, e-media, services, and more. Attend this session and you’ll learn how to approach brand extensions, see examples of successful simple and complex extensions and how they were created, and how to create internal “strike teams” to develop and execute new business concepts. creating a lead-Gen machine Brad Felenstein Director, Business Development Golf magazine Today’s advertisers are all about leads. And if you’re not delivering them, your business is at risk. A true lead strategy is more than click reports and names on lists. This session will show you how to create and integrate advertising programs designed to generate leads, how to create a lead-gen infrastructure to qualify and process leads for your customers, and how to position print as the key element in a lead-gen campaign. Yes, it can be done. pamala mcGlinchy VP, Marketing Techweb 11:45 a.m. -12:30 p.m. T912 SpEAkER landing “whale” Accounts 4:45-5:30 p.m. T914 SpEAkER This session will focus on how to build a team approach to targeted monster sales. You’ll learn how to size up the “whales,” do your due diligence, create the approach, assemble your internal team, get the right players to the table, and create the killer concept that will not only sell, but can access pools of dollars beyond traditional media budgets. You’ll hear real-world success stories and walk away with a process road-map you can use with your team. The changing media Value chain jimmy Saunders Director, Chicago Office Forbes.com Print may be challenged, but print brands are at the heart of thriving communities (or should be). In this session IDG’s Bob Carrigan describes how he transformed his company, and how you should view your current media assets and align them into a strategy that you can use to create new revenue opportunities, lock in current customers, get them to spend more, and identify gaps in your strategy that you need to fill in order to keep your competition locked out. This session is geared toward senior level business leaders looking to assess and align their assets to create stronger barriers to competitive entry and capture a larger “share of customer dollar.” Bob carrigan CEO IDG wednesday, September 24 9:15-10:00 a.m. w921 SpEAkER Building communities as Assets 12:30-1:15 p.m. w923 SpEAkER In a world where content is a commodity, community is capital! Media fragmentation, consumer control and the limits of mass marketing have forced B2B and B2C brands and media companies to reconsider what it means to build brands and business. This interactive session will focus on specific community building practices that highlight the value of combining content, commerce and connections to drive the sea-change in marketing rather than getting swamped by it. Attend this session and you’ll learn specific ways to create customer experiences that capitalize on the value of your content, your brands, your thought leaders and your community to drive new revenue and forge a powerful new business model. Trendwatch: Digital Growth and Revenue Opportunities michael westcott Managing Director Event marketing Institute Mobile, video, social media. There’s an array of content platforms online and all are important tools in your digital arsenal. In this session, media forecaster Rex Hammock offers an analysis of how each platform is being used in the marketplace, how and to what extent customers are adopting them, and the projected share of revenues they’ll command. Rex hammock CEO hammock, Inc. kEYnOTES: SpEAkER 11:30 a.m.-12:15 p.m. w922 creating Your 36-month Growth plan mOnDAY Sept 22 | 12:00-1:30 p.m. moving From magazines to media TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo If you don’t know where you want to go, all roads will lead you there. In this session you’ll learn the steps, processes, and discipline you need to achieve your short to mid-range goals. From knowing where you want to go to creating the plan that will get you there, this session will provide you with a roadmap for how to focus your investments, planning and attention in areas that will enhance the business value of your organization. jay lauf Publisher The Atlantic jim louderback CEO Revision3 mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 13 http://www.folioshow.com http://Forbes.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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