FOLIO: SHOW | 08 - Brochure - (Page 14)

chicago marriott Downtown | September 22-24 DITORIAl l TRAck m801 2:45-3:30 p.m. SpEAkER Boyce Thompson Editorial Director hanley wood Daniel Verdon Editor-in-Chief DVm newsmagazine Tim Appenzeller Executive Editor national Geographic For editors and reporters writing for print or online. These sessions will arm you with fresh, actionable techniques and ideas that will boost your performance, add efficiencies to your workflow processes, and enable you to improve your product(s) and deliver a better reader experience. monday, September 22 1:45-2:30 p.m. 12 Strategies for creating Reader Engagement m802 3:45-4:30 p.m. m803 You know how to write and edit, but in today’s short-attention-span media environment, you need to think outside the copy box and create multiple entry points that attract attention and draw your readers to your content. In this session, you’ll learn creative ways to hook them by using a range of techniques, including heds and deks, pullquotes, timelines, infographics, charts and sidebars, as well as how to think visually when writing and editing your copy. This session is geared towards writers, editors, art directors, and anyone interested in creating a compelling editorial package with every submission. SpEAkERS The Essential Elements to making Your Stories must-Reads Accurately conveying the facts of a story is the foundation of good reporting. But great writers and editors go beyond the facts to provide context, a point of view, and a voice that makes their copy not only sing, but also makes the writer a “brand.” This session is for mid- to senior-level writers and editors, or those with aspirations, who want to take their skills to the next level. You’ll learn the elements of context, how to add editorial value to a story that’s being covered elsewhere, and how to put your unique stamp on your work in a way that makes it—and you—stand out. From content creator to Brand Ambassador: The 6 Essential Skills You need to Get Out of Your cave Today’s superstar editors are being recognized for doing more than creating great content and getting magazines out on time. To truly move up the ranks, you need to be the emcee for your brand, which requires public speaking, customer relations, brainstorming business ideas, Web savvy and other skills that may be outside of your comfort zone. In this session, you’ll learn the essential skills you need to up your SQ (Success Quotient) and how to find opportunities to improve your value and your contributions to your company. SpEAkER loren kruse Editor-in-Chief Successful Farming & Agriculture Online 14 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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