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FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. creating a workable print/web content Strategy T811 SpEAkERS 2:45-3:30 p.m. T813 SpEAkER Successful editors are writing and packaging content for multiple media. But what works in one medium doesn’t necessarily translate to another. In this session you’ll learn how to produce content for print vs. online, how to create workflow processes, how to position your print brand’s content against your online efforts, the differences in reader “consumption” habits in each medium and how to adjust your content strategy accordingly, and how to deploy your resources to maximize productivity and keep your core brand strong and relevant. how to manage multiple products and create more productive Teams Richard Babcock Editor chicago magazine kim werker Editor Interweave crochet Doing more with less is today’s media mantra and editors are being challenged with managing multiple products with stretched staffs. Attend this session and you’ll learn the strategies and best practices for managing content across multiple magazines and content products. You’ll hear from those who’ve mastered multi-product editorial management, including how to create teams, delegate responsibility, develop and manage the org chart, and train and develop your people to take ownership of your magazine/Web site and boost their creativity levels. Edward Adams Editor and Publisher ABA journal 11:45 a.m.-12:30 p.m. T812 SpEAkER Understanding the Business Side 4:45-5:30 p.m. T814 SpEAkER Editors are about content, but if you want to move up the ladder, you need an understanding of the business side too. Laura Jeanne Hammond joined NextStep as a high school intern and worked her way up to not just editor-in-chief, but also publisher and vice president. In this session, Hammond will show what editors need to know about the business side to keep their career path on track, from planning freelance and production budgets to larger operational issues and corporate finance. Boosting Reader Engagement Online laura jeanne hammond Editor-in-Chief and Publisher nextStep magazine Technology, combined with readers’ migration online, has opened up entirely new opportunities for editors to create reader engagement and elicit feedback and response to their content. In this session you’ll learn the ins and outs of blogs, RSS, podcasts, wikis, and video, and how and where you can use them to amplify your content and resonate with new audiences. You’ll learn what they are, how to deploy them successfully, and how to measure response. Scott havens Director, Business Development portfolio.com wednesday, September 24 9:15-10:00 a.m. w821 SpEAkERS 12:30-1:15 p.m. w823 SpEAkER Ready for Your close-Up? creating compelling Video content creating killer covers caleb Silver Executive Producer, Video cnnmoney.com Randy Vance Editor-in-Chief Boating life magazine Video is the next frontier in extending your content online, and writers and editors are poised to enhance their value and contributions by incorporating video elements into their content mix. In this session, you’ll learn the best approaches for gathering and producing video content for your Web sites, including tips and techniques for video interviews, how to package your work, how to get it done, what you’ll need to make it happen, and how much it’ll cost. Designers may get the glory but you know the cover is an editorial responsibility. Hear what editors need to know about planning covers that grab readers and jump off newsstands, key design elements that should be part of your knowledge base and the art of writing cover lines. Also, how to distinguish your covers from the competition and how to push the limits of cover design without losing editorial focus. Zach Frechette Editor-in-Chief GOOD magazine 11:30 a.m.-12:15 p.m. w822 SpEAkER kEYnOTES: mOnDAY Sept 22 | 12:00-1:30 p.m. moving From magazines to media jim louderback CEO Revision3 content Outsourcing Strategies One of the first publishers to embrace a digital-only strategy, ThomasNet has devoted much time and expense to training its former print staff to take on digital responsibilities. It also turned to freelancers to develop much of its online content. In this session, ThomasNet publisher Paul Gerbino shows how to run an efficient (and profitable) content machine through outsourcing, including working with freelancers and developing contracts that enable you to use content across platforms. TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo paul Gerbino Publisher Thomasnet mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 15 http://www.folioshow.com http://portfolio.com http://cnnmoney.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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