FOLIO: SHOW | 08 - Brochure - (Page 16)

chicago marriott Downtown | September 22-24 AlES monday, September 22 1:45-2:30 p.m. TRAck m701 2:45-3:30 p.m. For publishers, sales managers and account executives. This is the essential track for sales professionals looking to master today’s—and tomorrow’s—sales skills. we’ve programmed this track to arm sales executives with the knowledge, techniques and insights that will improve sales performance immediately. making Your numbers in a Down Economy m702 3:45-4:30 p.m. m703 When times get tough, advertising often gets cut first. But not always. In this session you’ll learn proven strategies and techniques for generating sales when times get tough, such as creative ad packages and lead-generating programs, as well as identifying your high-opportunity current customers, and prospecting tips for getting new ones. This session is for sales executives or managers whose markets are challenged and who need new ideas to take to their customers. “my Ad Didn’t work. You Suck.” If you’re hearing this from your customers, then you need a new sales strategy. In this session you’ll learn how you can put together ad programs that guarantee response. It’s not hard; it just takes some creative thinking and a “response” mentality. Attend this session to obtain nine proven ideas for creating successful ad programs, and learn how to package them, price them, and position them to your customers. Getting Blood from a Stone. The 8 Questions to Ask to Uncover hidden Opportunities Before talking rates and audience stats, successful sales pros ask specific probing questions that can lead to bigger opportunities. In this session you’ll learn how to identify your customers’ “pain points” and ask the key questions that will enable you to create solutions that are tailor-made to their needs. SpEAkER josh Gordon President Smarter media Sales SpEAkER laurel Didier VP/Group Publisher Vance publishing SpEAkER john maisel Publisher Electrical contractor 16 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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