FOLIO: SHOW | 08 - Brochure - (Page 17)

FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T711 SpEAkER 2:45-3:30 p.m. T713 SpEAkER 10 key Strategies for Selling E-media E-media revenues are growing at double-digit rates at most media companies, but selling e-media is a complex proposition and your clients and their agencies often are savvier than you are when it comes to metrics, expectations, and pricing. In this session, you’ll learn how to position and sell e-media products successfully, including the terminology you need to master, how to measure and position your online assets, and how to manage and deliver on your customers’ expectations. This session is for sales executives who are new to selling emedia, or for those who need a refresher. Upping Your Sales SQ (Success Quotient) chad phelps VP, Digital Media F+w publications Want to move up the ranks and make a bigger contribution to your organization? Success takes more than a track record of sales performance. In this session Ron Wall, Canon Communications’ senior vice president of publications, will share the three key elements of the successful sales executive and what you need to know to deliver more value to your company, including a primer on magazine finance, how to get in the heads of your readers, and how to create value-based relationships with your customers. Ron wall Senior VP, Publications canon communications 11:45 a.m.-12:30 p.m. T712 SpEAkER prospecting Strategies 4:45-5:30 p.m. T714 SpEAkER Maintaining a stream of new business is a salesperson’s biggest challenge. But if your new-biz strategy is just mining your competition, then you’re missing bigger pools of prospects that are spending money where you may not see. In this session, Men’s Health publisher Jack Essig will share techniques and strategies for identifying the spenders in your market, where to find them, where they’re spending, and how you can reach out and convert them into your customers. Time management Strategies jack Essig Publisher men’s health You’re selling more products than ever; you’re working to satisfy the demands of your current customers while also prospecting for new ones; you’re on the road; and when you’re not, you’re doing call reports and generating sales forecasts. Time out! Attend this session to learn the strategies and techniques to better manage your time and focus your attention while in the office and on the road. You’ll learn tips for increasing your productivity and taking control of your day by organizing your time and creating a disciplined approach to everyday tasks. Elizabeth Sheldon Publisher The new Republic wednesday, September 24 9:15-10:00 a.m. w721 SpEAkER creating killer proposals 12:30-1:15 p.m. w723 SpEAkER Integrated packages contain many moving parts, but if your proposals look more like menus than business plans, you’re likely losing more opportunities than you’re winning. In this session, Backpacker publisher Kent Ebersol will show you how to assemble multiple sales elements into a single proposal that communicates the big picture in a coherent, organized, benefits-oriented document that will capture the imagination (and the budgets) of your customers. creating Special-Feature Ideas that are Ad magnets kent Ebersol Publisher Backpacker Vanity issues, roundups, top-10 this or that’s … In this session, OK! publisher Tom Morrissy will look at some of the creative approaches publishers are taking to create special-feature content that advertisers HAVE to be in. You’ll walk away with simple concepts that you can put to work immediately to create new sales opportunities. Tom morrissy Publisher Ok! 11:30 a.m.-12:15 p.m. w722 SpEAkER kEYnOTES: mOnDAY Sept 22 | 12:00-1:30 p.m. moving From magazines to media Big Idea packages that protect print Yes, it IS possible to create packages that protect your print rates. But it’s all in the mix and the positioning of what you’re selling. In this session, National Geographic publisher Claudia Malley will show you how to create programs that not only include print, but enable you to protect your page rate without giving anything away. Yes, it can be done! TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo claudia malley Publisher national Geographic jim louderback CEO Revision3 mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 17 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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