FOLIO: SHOW | 08 - Brochure - (Page 18)

chicago marriott Downtown | September 22-24 olio: monday, September 22 1:45-2:30 p.m. IGITAl m601 TRAck 2:45-3:30 p.m. For management executives, publishers, top editors, and e-media executives. This track is for anyone in the media enterprise who is looking for best-practices and insights into creating and growing a web business platform within a traditional media company. Generating Incremental Revenue Through Ad networks m602 3:45-4:30 p.m. m603 Supercharging Your Traffic Content publishers are taking a harder look at ad networks as a way to increase inventory and sales opportunities in a particular vertical. If you’re considering joining a network, or forming your own, you need to understand what drives the most revenue, what inventory to make available, and which partners deliver the most value. In this session, IDG’s Kevin Normandeau uses his TechNetwork to illustrate the differences in the types of networks, the various ad-network business models, and how to establish the right revenue-share terms. SpEAkER kevin normandeau VP, Sales and Business Development IDG Technetwork Traffic is the key to revenue in the online world, and if your site’s traffic is stalled or not where you’d like it to be, then you need a plan. This session will examine tried-and-true techniques publishers are using to boost traffic—such as social networking, blogs, ad networks, SEO and other methods—with examples from one of the magazine industry’s digital leaders. User-Generated content Ideas That work Giving your readers a forum for uploading and sharing their ideas and passions can transform your Web site and create stronger affinity and deeper engagement with your brand. Attend this session to see how the publisher of Freeskier and Snowboard cracked the code on creating a user-generated content strategy. You’ll learn the critical factors for success, how to spur activity, and how to keep the momentum going. SpEAkER henry Donahue CEO Discover media SpEAkER patrick crawford Editorial and Online Director Storm mountain publishing 18 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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