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FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T611 SpEAkER 2:45-3:30 p.m. T613 SpEAkERS new Trends in web Site Architecture and navigation Inside the Ultimate E-media Toolbox joseph Galarneau Chief Technology Officer Thomas publishing company Web site design and architecture changes as quickly as the technology that drives it. Web developers, and the publishers they report to, need to stay focused on the horizon for emerging trends. Attend this session and you’ll get a list of real-world, actionable techniques in taxonomy, organization, hierarchies, content categories, applications, design, navigation and more. There are as many Web applications and online tools as there are Web sites that employ them—and some of the best are FREE. In this fun session, our panel will share the online tools they can’t live without, including how they’re using them, where to find them, and how you can employ them for your sites to generate better metrics, more traffic, new revenue streams, and an improved user experience. joe pulizzi Founder and Chief Content Officer junta42 justin Reid Online Technical Producer Dwell Evan hansen Editor-in-Chief wired.com 11:45 a.m.-12:30 p.m. T612 SpEAkER web content management Strategies 4:45-5:30 p.m. T614 SpEAkER Organizing content online is a science that requires a systematic approach to arranging content not only by subject, but by many other variables. And as your content assets grow in both quantity and format, managing and optimizing them becomes ever more important. Hanley Wood, one of the country’s premier bto-b publishers, has put e-media development front-and-center. This session will address how its content management strategies are supporting this critical corporate-wide build-out. Generating Revenues with Online Video Alec Dann General Manager, Business Media Online hanley wood Online video usage is on a tear. Yet those still new to the process face an intimidating array of options. In this session, Chris Peacock, CNNMoney.com’s executive editor, will present a nuts-and-bolts approach to everything you need to know to get your video operation up and running: Equipment, staffing, software, and production techniques and costs. You’ll also learn the business models that leading publishers are using to monetize their video investments. chris peacock Executive Editor cnnmoney.com wednesday, September 24 9:15-10:00 a.m. w621 SpEAkER 12:30-1:15 p.m. w623 SpEAkER marketing, measurement and money in Social media Training non-Digital Staff Media companies everywhere have jumped on the social media bandwagon. And now is as good a time as ever to pause and take a look at how this platform can be properly exploited for building more audience, measuring it and, importantly, making money from it. You’ll learn who’s making this work, why monetization is a challenge and what the outlook is going forward. Sean Brooks VP, Social Media TechTarget Print staffers are being asked to contribute to and fuel much of their companies’ online initiatives, with the digital staff responsible for strategy and ultimate execution of the plan. But what happens when the print crew is resistant, reluctant, or worse, rebellious, when it comes to embracing e-media? This session is designed for e-media professionals tasked with turning their companies’ Web strategies into reality, and who are challenged with how to communicate with and educate their internal brothers and sisters on how to approach, sell, and develop content for the Web. You’ll learn tips and strategies for creating a team approach and getting the print crew excited about the process. paul conley Principal paul conley consulting 11:30 a.m.-12:15 p.m. w622 SpEAkER Understanding Search Traffic metrics kEYnOTES: mOnDAY Sept 22 | 12:00-1:30 p.m. TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE Optimizing your site for search is an ongoing exercise. And there is a bewildering array of analytics and metrics available to help you measure the success of your campaigns and SEO. This session teases out the must-have metrics—as well as a few you never thought of—and how they can be merged into a report that provides the most comprehensive snapshot of your traffic-building efforts. TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo prescott Shibles VP, New Media penton media moving From magazines to media jim louderback CEO Revision3 mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 19 http://www.folioshow.com http://wired.com http://cnnmoney.com http://cnnmoney.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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