FOLIO: SHOW | 08 - Brochure - (Page 2) chicago marriott Downtown | September 22-24 wElcOmE 2008 Folio: ShOw hOTEl InFORmATIOn chicago marriott Downtown 540 North Michigan Ave. | Chicago The Folio: Show is pleased to offer attendees a special low rate. Rooms are subject to availability, so be sure to reserve early. When booking your reservation be sure to mention the Folio: Show to get the best rate. To reserve your room call (866) 596-7456 or (312) 836-0100, or visit folioshow.com–click on Venue and Travel. ShARpEn YOUR SkIllS. IncREASE YOUR RESUlTS. BOOST YOUR pERFORmAncE. Attend the Folio: Show and you’ll get the insights, ideas and inspiration you need to navigate change in the magazine business. Whatever your challenge—boosting sales, figuring out your e-media strategy, honing your editorial skills, learning the latest design techniques and software tools – you’ll take home actionable ideas that you can apply immediately to benefit your company and enhance your own career. TABlE OF cOnTEnTS Highlights and New Features . . . . . . . . . . . . . . . . . . 3 Sessions by Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Sessions by Interest Area . . . . . . . . . . . . . . . . . . . . . 5 Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Special Events & Keynotes . . . . . . . . . . . . . . . . . . . . 8 Agenda-at-a-Glance. . . . . . . . . . . . . . . . . . . . . . . . . 10 Main Conference Sessions n Executive Track . . . . . . . . . . . . . . . . . . . . . . 12 n Editorial Track. . . . . . . . . . . . . . . . . . . . . . . . 14 n Sales Track . . . . . . . . . . . . . . . . . . . . . . . . . . 16 n Folio: Digital Track . . . . . . . . . . . . . . . . . . . . 18 n Marketing Track . . . . . . . . . . . . . . . . . . . . . . 20 n Events Track . . . . . . . . . . . . . . . . . . . . . . . . . 22 n Design Track . . . . . . . . . . . . . . . . . . . . . . . . . 24 n Production Track . . . . . . . . . . . . . . . . . . . . . 26 Exhibit Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Venue & Registration Info . . . . . . . . . . . . . . . . . . . . 30 Registration Form . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 For over 30 years the Folio: Show continues to be the largest educational conference for everyone in the magazine business—editors, sales executives, executive management, designers, production managers, e-media staff, marketers, and event professionals. This year’s “Navigate Change” theme drives more than 80 sessions across 8 tracks, all designed to focus on the tangible results you need to achieve for your company in the coming months. Folio:’s editors have developed the most focused content program ever–with all sessions designed to provide tangible takeaways that will help you Make Money, Save Money, Work Smarter, and Sharpen Your Skills. The Folio: Show is the only event that brings together magazine professionals from across the entire publishing spectrum—people like you at companies large and small, across b-to-b, consumer, city & regional, association, enthusiast—to share their best practices, insights and ideas. Spend a few days in Chicago and you’ll discover why thousands of magazine professionals have attended the Folio: Show to boost their performance and share ideas for enhancing their strategies and professional practices. See you in Chicago! Tony Silber Editor & Publisher Folio: 2 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com http://www.folioshow.com
Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form FOLIO: SHOW | 08 - Brochure FOLIO: SHOW | 08 - Brochure - (Page introducti) FOLIO: SHOW | 08 - Brochure - FOLIO: SHOW | 08 - Brochure (Page 1) FOLIO: SHOW | 08 - Brochure - Contents (Page 2) FOLIO: SHOW | 08 - Brochure - Highlights and New Features (Page 3) FOLIO: SHOW | 08 - Brochure - Sessions by Track (Page 4) FOLIO: SHOW | 08 - Brochure - Sessions by Interest Area (Page 5) FOLIO: SHOW | 08 - Brochure - Workshops (Page 6) FOLIO: SHOW | 08 - Brochure - Workshops (Page 7) FOLIO: SHOW | 08 - Brochure - Special Events & Keynotes (Page 8) FOLIO: SHOW | 08 - Brochure - Special Events & Keynotes (Page 9) FOLIO: SHOW | 08 - Brochure - Agenda-at-a-Glance (Page 10) FOLIO: SHOW | 08 - Brochure - Agenda-at-a-Glance (Page 11) FOLIO: SHOW | 08 - Brochure - • Executive Track (Page 12) FOLIO: SHOW | 08 - Brochure - • Executive Track (Page 13) FOLIO: SHOW | 08 - Brochure - • Editorial Track (Page 14) FOLIO: SHOW | 08 - Brochure - • Editorial Track (Page 15) FOLIO: SHOW | 08 - Brochure - • Sales Track (Page 16) FOLIO: SHOW | 08 - Brochure - • Sales Track (Page 17) FOLIO: SHOW | 08 - Brochure - • Folio: Digital Track (Page 18) FOLIO: SHOW | 08 - Brochure - • Folio: Digital Track (Page 19) FOLIO: SHOW | 08 - Brochure - • Marketing Track (Page 20) FOLIO: SHOW | 08 - Brochure - • Marketing Track (Page 21) FOLIO: SHOW | 08 - Brochure - • Events Track (Page 22) FOLIO: SHOW | 08 - Brochure - • Events Track (Page 23) FOLIO: SHOW | 08 - Brochure - • Design Track (Page 24) FOLIO: SHOW | 08 - Brochure - • Design Track (Page 25) FOLIO: SHOW | 08 - Brochure - • Production Track (Page 26) FOLIO: SHOW | 08 - Brochure - • Production Track (Page 27) FOLIO: SHOW | 08 - Brochure - Exhibit Hall (Page 28) FOLIO: SHOW | 08 - Brochure - Exhibit Hall (Page 29) FOLIO: SHOW | 08 - Brochure - Venue & Registration Info (Page 30) FOLIO: SHOW | 08 - Brochure - Registration Form (Page 31) FOLIO: SHOW | 08 - Brochure - Registration Form (Page 32) FOLIO: SHOW | 08 - Brochure - Registration Form (Page 33)
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