FOLIO: SHOW | 08 - Brochure - (Page 20)

chicago marriott Downtown | September 22-24 ARkETInG TRAck monday, September 22 1:45-2:30 p.m. For marketing and promotion managers. marketing powers so much of the media enterprise, and this track is designed to help magazine marketing managers increase their productivity and improve the performance of the marketing programs they’re creating to support sales, events, the web, and more. m501 Turning Your marketing Department into a profit center 2:45-3:30 p.m. m502 3:45-4:30 p.m. m503 Quelling promotion Overload Imagine transforming your marketing department from a support service into a revenue center. It’s happening at more and more companies as publishers begin to offer more than just print ads. In this session you’ll learn how, with not much effort, you can expand your department into a creative services operation that actually charges customers for your services. We’ll cover techniques for marketing your services, establishing pricing, and training your staff to work with customers. Magazine marketers have more on their plates than ever when it comes to promoting their brands. Circ-requals, email newsletters, advertiser promos, event invitations, Webinars… the list goes on. But are your recipients getting so much email from you that they’re tuning you out? Or worse, opting you out of further communications efforts? In this session you’ll learn strategies for avoiding promo overkill, how to consolidate promotions, build a promotion calendar and stick to the schedule. Database marketing Strategies True targeted marketing requires an understanding of segmentation and demographics, and a system for collecting, housing, and retrieving your data—across all of your channels. In this session you’ll learn how Rodale shifted the business-development focus of its database to encompass direct response, third-party sales and custom applications to boost the performance of its marketing activities. Find out how Rodale dealt with issues surrounding creating the database and determining who has access to it, and how those individuals can best guide the strategies behind its use. SpEAkER SpEAkERS Steve churm President churm media Anna Romiti VP RipeOrange SpEAkER lou Ann Sabatier Principal Sabatier consulting john Rockwell VP, Marketing & E-Media, Chemical Business Media Access Intelligence 20 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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