FOLIO: SHOW | 08 - Brochure - (Page 21)

FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T511 SpEAkER 2:45-3:30 p.m. T513 SpEAkER cost-control Strategies for marketing managers Producing printed promotional materials, managing trade show exhibits and shipping and mailing promo materials is costly business. In today’s tight economic environment, cost-control is a hot topic and your value to your organization increases when you proactively seek out ways to manage expenses. In this session, you’ll learn how to identify savings opportunities, how to work with your vendors to ensure you’re operating at peak efficiency, and how to develop and document a cost-reduction strategy that you can take to management. E-mail marketing Survival Guide lou Ann Sabatier Principal Sabatier consulting E-mail marketing is still the best method for promoting your magazine’s activities, opportunities, and growing your subscription base. But sending out e-mails is the easy part, ensuring they’re anticipated, welcomed, and acted upon is the challenge. This session will provide an overview of how Incisive Media uses lifecycle marketing, recency, and customer lifetime value tactics to track and boost open rates. jeffrey pedone Director, E-mail Marketing Incisive media 11:45 a.m.-12:30 p.m. T512 SpEAkER creating winning media kits and Sales Tools 4:45-5:30 p.m. T514 SpEAkER The sales team needs more ammunition than ever before to help them sell all of their products. But what do they really want, and what do their customers really need to make a buying decision. In this session you’ll learn the essential elements of a winning media kit and the collateral materials that tell the right story, in the right format. You’ll find out what gets printed and what gets posted, and how to design support materials that sell. Upping your marketing SQ (Success Quotient) Edwin Bragg Marketing Director GQ magazine Successful marketing managers contribute beyond their job descriptions. In this session you’ll learn the 5 essential steps you can take to increase your value and contribution to your company, enhance and measure the impact you make on your organization, and become a vital and tangible contributor to business success. Gordon plutsky Director, Marketing and Research king Fish media wednesday, September 24 9:15-10:00 a.m. w521 SpEAkERS Getting in Sync with Designers 12:30-1:15 p.m. w523 SpEAkER Successful marketing programs require the graphic interpretation of a marketing strategy. In this session, you’ll learn how the marketing team at Active Interest Media effectively communicates ideas for its numerous web and print promotions to the creative team as well as how they manage sensitivities and successfully translate customer needs into on-target marketing solutions. winning Strategies for promoting webinars jessica Bucher Group Fulfillment Manager Active Interest media Debbie kane Director, Partnerships and Web Marketing Active Interest media Webinars and Webcasts are producing significant revenue streams for publishers. The attraction for sponsors is not only the registration database they typically get, but also the exposure they receive via the promotion of the telecast. In this session you’ll learn how to support and maximize audience attendance and sponsor commitments by creating promotional plans that supercharge your Webinar stats, including tips for promoting to attendees, reducing no-shows, and using your assets to maximize revenue impact and customers satisfaction. marion Delaney Associate Publisher, Advertising Sales Director IEEE media 11:30 a.m.-12:15 p.m. w522 SpEAkER creating and packaging Reader Research for Sales Development kEYnOTES: harry Ann pearce Director, Corporate Research Advanstar communications As salespeople face the double challenge of retaining customers and finding new ones, one of their most effective selling tools is market and reader research. In this session you’ll learn how to create surveys that elicit the kind of information that can benefit both the sales and edit teams, such as posing the right questions to get the results you need and packaging in a way that tells your story and generates sales. mOnDAY Sept 22 | 12:00-1:30 p.m. moving From magazines to media jim louderback CEO Revision3 TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 21 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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