FOLIO: SHOW | 08 - Brochure - (Page 22)

chicago marriott Downtown | September 22-24 VEnTS monday, September 22 1:45-2:30 p.m. TRAck m401 2:45-3:30 p.m. For marketing managers, event managers, publishers, and senior management. If you’re looking for a crash-course in how to incorporate live events into your company’s mix, then this is the track for you. A combination of a big-picture perspective combined with practical insights, these sessions will prepare you with the knowledge you need to profit from events. The Event Trend: Understanding why Your Advertisers are Embracing Experiential marketing, and why You Should, Too m402 3:45-4:30 p.m. m403 how to hire an Event Agency Experiential marketing is the biggest thing in marketing today and your advertisers are moving more of their marketing dollars into live events. In this session you’ll learn the overall trends that are driving this activity and how you can tap into the trend by creating event platforms that your advertisers will pay for. If you’re looking to use live events as a revenue strategy, your events had better be strategically on-target and flawlessly executed. One way to sleep at night is to hire an event agency to develop sponsorship programs and do the heavy operational lifting of site selection, food & beverage planning, venue management, and the myriad other details that go into a successful event. In this session you’ll learn how to identify the right agency for your company, and figure out how you can work together to produce the best-in-class events for your brand. creating a Virtual Event platform Online events are gaining traction as a low-cost and low-risk alternative to live events. Used strategically, virtual events can stand on their own or complement a live-event portfolio by exposing your exhibitors and sponsors to customers and prospects all year long. In this session you’ll see real examples of virtual events that are creating significant revenue streams for publishers, and learn the economics and business models that you can employ for your own business. SpEAkER Dan hanover Editor & Publisher Event marketer magazine SpEAkER larry Deutsch SVP/Managing Director & Consumer Practice Leader jack morton worldwide SpEAkER chris Sullivan VP, Managing Director ChannelWeb Network Everything channel 22 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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