FOLIO: SHOW | 08 - Brochure - (Page 23)

FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T411 SpEAkER 2:45-3:30 p.m. T413 SpEAkER Building high-Ticket, high-Value Sponsorship packages Creating an opportunity to bring together your advertisers and readers in a live setting is a powerful sales motivator, but your bigger opportunity is in creating integrated sales packages that get your sponsors to spend big. In this session, you’ll learn proven strategies for building sponsorship programs that go beyond banners and booths to create value-laden sales opportunities. Big Events, Small Budgets karl Vontz Director, Events, Media, Marketing & Visual Arts Group The nielsen company You don’t need a big budget to create an event that produces big results. In this session you’ll learn how New York magazine keep their events rockin’ with modest investment, and see the techniques the magazine uses to produce great events on lean budgets. Sona hacherion Executive Director, Creative and Marketing Services new York media 11:45 a.m.-12:30 p.m. T412 SpEAkER creating magazine-Branded Events 4:45-5:30 p.m. T414 SpEAkER Most advertisers would rather partner with strong magazine brands to reach targeted audiences than create their own events from scratch. This session will focus on how to create a proprietary event strategy that your advertisers will buy into, and how to leverage print and your other assets to create unique packages that your advertisers can’t get anywhere else. Great Event makeovers Tamara Stewart Event Marketing Director Real Simple Marketing and advertising budgets are growing increasingly tight, causing greater competition for event dollars. Leading event strategist Bouker Pool will discuss how and why Rodale reinvented its events business, all while staying true to trusted Rodale brands such as Men’s Health, and Runner’s World. Pool will share insights on how your event can find creative revenue streams outside the traditional media budgets, as well has how to help your clients convert spectators into hand-raisers. Whether your event needs a makeover or just some minor tweaks, come hear Pool discuss the steps you need to take to make the right changes Bouker pool VP, Sports Marketing & Events Rodale wednesday, September 24 9:15-10:00 a.m. w421 SpEAkER models for Event profitability 12:30-1:15 p.m. w423 SpEAkER There are several types of events for magazines of all sizes from small intimate dinners and roundtables to award shows and multi-day conferences. This session will cover best practices and case studies for successful B2B events that your magazine can produce. You will hear case studies on how these event formats and ideas can work for your magazine and market. Face-to-face events are one of the hottest and most profitable segments of the market—learn how to turn yours into profit generators. Greening Your Events Gordon plutsky Director, Marketing and Research king Fish media If your management or advertisers haven’t yet asked what you’re doing to make your events “greener,” they soon will be. One study has found that 47 percent of advertisers will be moving to a green event initiative within the next 12 months. Do you have a plan? If not, you can begin the process by attending this session and learning from other publishers who’ve already begun the green journey what you need to know, what’s possible (and what isn’t) and what trade-offs you need to consider when moving into greener event pastures. nicolas Ibarguen Publisher poder; Green Forum 11:30 a.m.-12:15 p.m. w422 SpEAkER Event planning: Understanding how to create an Event Budget kEYnOTES: mOnDAY Sept 22 | 12:00-1:30 p.m. TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo Live events have many moving parts, and the opportunities for expense surprises are numerous if you don’t know where to focus. In this session, we’ll dissect several event budgets to understand the major cost areas, as well as how to limit your exposure, control expenses and build a tight budget and operational plan and framework for all of your events. mike campbell Sr. Partner/President javelin moving From magazines to media jim louderback CEO Revision3 mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 23 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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