FOLIO: SHOW | 08 - Brochure - (Page 25)

FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 Tuesday, September 23 9:45-10:45 a.m. T311 SpEAkER 2:45-3:30 p.m. T313 SpEAkER The 6 Steps to a Successful magazine Redesign A magazine redesign should be about more than the final look and feel. In this session you’ll learn the critical steps necessary in implementing a magazine redesign, from the initial discussions to the final output. As a designer, you can play the central role in the process if you understand how to communicate and coordinate the ideas and input of all of the stakeholders. Attend this session and you’ll get a gameplan and checklist that you can use back at the office. Trends in marketing Design kelly mcmurray Designer 2communique Marketing design is fundamentally different than editorial design. In this session you’ll learn the key trends in effective marketing design, including the importance of “calls to action” and how to balance “look and feel” with the need to sell. Attend this session and you’ll see winning examples of great marketing design and the principles that were followed to create them. Scott carlis Executive Director, Marketing GQ 11:45 a.m.-12:30 p.m. T312 SpEAkER The 8 Essential Qualities of a Top Designer 4:45-5:30 p.m. T314 SpEAkER Beyond raw talent, successful designers share certain qualities and contribute beyond their job descriptions. In this session you’ll learn the 8 essential steps you can take to increase your value and contribution to your company, enhance and measure the impact you make on your organization, and become a valuable contributor to business success. This session is for designers and creative directors looking to move up the ladder and take on larger roles within their departments and their organizations. creative Department Organization Strategies laura wall Design Director pace communications Productivity and efficiency are the watchwords in today’s publishing organizations. But is your creative department optimized for peak performance? In this session we’ll examine the winning strategies for building, organizing and managing a creative department, including workflow and communications strategies, task management, scheduling/deadlines, and how to document productivity gains. paul lee Creative Director Radius Design Group wednesday, September 24 9:15-10:00 a.m. w321 SpEAkER combining Visual Elements and Type 12:30-1:15 p.m. w323 SpEAkER It’s the simplest and most elegant expression of an idea or concept: the union of typography and art. In this session you’ll learn how to communicate or reinforce a message by combining photos or art elements and type, including techniques for layering, color selection, selecting fonts and more. Inside the Ultimate Designer’s Toolbox Debbie Bates Principal Bates creative Group Keeping up with the software, online tools, and other resources to spark your creativity and execute your ideas is a growing challenge. Take a seat, grab a pad, and take notes as top designers share what they’re using to work more efficiently, spark great ideas, and execute their creative ideas in their magazines, marketing materials and online. matt mansfield Design Director Time Out chicago 11:30 a.m.-12:15 p.m. w322 SpEAkER creating high Design at low cost kEYnOTES: mOnDAY Sept 22 | 12:00-1:30 p.m. TUESDAY Sept 23 | 8:30-9:30 a.m. Reinventing TImE Ed mccarrick President and Worldwide Publisher TImE You can create great design without busting your budget. In this fun session you’ll learn guerilla techniques and insider tips for using stock images, digital photography and creative approaches to creating killer designs at low (or no) cost from Josh Klenert of Billboard, a 114-year-old title known for pushing the boundaries of trade magazine design. TUESDAY Sept 23 | 12:45-2:00 p.m. what E-centric marketers want From magazine Brands David churbuck Vice President of Global Web Marketing lenovo josh klenert Creative Director Billboard moving From magazines to media jim louderback CEO Revision3 mAkE mOnEY SAVE mOnEY wORk SmARTER ShARpEn SkIllS 25 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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