FOLIO: SHOW | 08 - Brochure - (Page 4)

ThE cOnFEREncE AT-A-GlAncE Executive management Track pg# Get the critical knowledge and skills training that’s most relevant to your job—or select topics of interest outside your job description. We’ve programmed our sessions into 8 tracks to address your changing responsibilities. Folio: Digital Track pg# Design Track pg# n Assembling and Motivating Killer Teams. . . . . . . . . . . . . . . . . . . . . 12 n Driving Profits in a Downturn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 n Creating Your E-media Business Strategy. . . . . . . . . . . . . . . . . . . . 12 n Money-Making Brand Extensions . . . . . . . . . . . . . . . . . . . . . . . . . . 13 n Landing ‘Whale’ Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 n Creating a Lead-Gen Machine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 n Changing Media Value Chain. . . . . . . . . . . . . . . . . . . . . . . . . . . 13 The n Building Communities as Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 n Creating Your 36-Month Growth Plan. . . . . . . . . . . . . . . . . . . . . . . . 13 n TrendWatch: Digital Growth and Revenue Opportunities. . . . . . . 13 n Generating Incremental Revenue Through Ad Networks . . . . . . 18 n Supercharging Your Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 n User-Generated Content Ideas That Work . . . . . . . . . . . . . . . . . . . 18 n New Trends in Web Site Architecture and Navigation . . . . . . . . . 19 n Web Content Management Strategies. . . . . . . . . . . . . . . . . . . . . . . 19 n Inside the Ultimate E-media Toolbox . . . . . . . . . . . . . . . . . . . . . . . . 19 n Generating Revenues with Online Video . . . . . . . . . . . . . . . . . . . . . 19 n Marketing, Measurement and Money in Social Media . . . . . . . . 19 n Understanding Search Traffic Metrics. . . . . . . . . . . . . . . . . . . . . . . 19 n Training Non-Digital Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 n Hottest Design Trends to Follow—and Avoid . . . . . . . . . . . . . 24 The n Translating Print Design to the Web. . . . . . . . . . . . . . . . . . . . . . . . . 24 n Advantages of InDesign, and Tips for The Transitioning from Quark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 n 6 Steps to a Successful Magazine Redesign . . . . . . . . . . . . . 25 The n 8 Essential Qualities of a Top Designer . . . . . . . . . . . . . . . . . . 25 The n Trends in Marketing Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 n Creative Department Organization Strategies . . . . . . . . . . . . . . . . 25 n Combining Visual Elements and Type. . . . . . . . . . . . . . . . . . . . . . . . 25 n Creating High Design at Low Cost . . . . . . . . . . . . . . . . . . . . . . . . . . 25 n Inside the Ultimate Designer’s Toolbox . . . . . . . . . . . . . . . . . . . . . . 25 Editorial Track pg# n Strategies for Creating Reader Engagement . . . . . . . . . . . . . . . 14 12 n Essential Elements to Making Your Stories Must-Reads . . . 14 The n From Content Creator to Brand Ambassador: The 6 Essential Skills You Need to Get Out of Your Cave . . . . . . . 14 n Creating a Workable Print/Web Content Strategy . . . . . . . . . . . . . 15 n Understanding the Business Side. . . . . . . . . . . . . . . . . . . . . . . . . . . 15 n How to Manage Multiple Products and marketing Track pg# n Turning Your Marketing Department into a Profit Center . . . . . . . 20 n Quelling Promotion Overload. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 n Database Marketing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 n Cost-Control Strategies for Marketing Managers . . . . . . . . . . . . . 21 n Creating Winning Media Kits and Sales Tools . . . . . . . . . . . . . . . . 21 n E-mail Marketing Survival Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 n Upping your Marketing SQ (Success Quotient) . . . . . . . . . . . . . . . 21 n Getting in Sync with Designers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 n Creating and Packaging Reader Research for Sales Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 n Winning Strategies for Promoting Webinars . . . . . . . . . . . . . . . . . 21 production Track n Save Money on Your Printing Bill n Handling Print Problems pg# Without Anyone (but your CFO) Noticing. . . . . . . . . . . . . . . . . . . . . 26 (and Preventing them from Happening in the First Place) . . . . . . 26 n Going Green: Options for Sustainable Printing. . . . . . . . . . . . . . . . 26 n From Hard to Soft to No Proofs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 n Open Forum: Collective Wisdom on Production Efficiency . . . . . 27 n Automating Production Workflows Create More Productive Teams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . n Boosting Reader Engagement Online . . . . . . . . . . . . . . . . . . . . . . . n Ready for Your Close-Up? Creating Compelling Video Content . . n Content Outsourcing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . n Creating Killer Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 15 15 15 15 from Your Desktop to Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 n Archiving and Digital Asset Management . . . . . . . . . . . . . . . . . . . 27 n Keeping the Trains on the Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 n Upping Your Production SQ (Success Quotient) . . . . . . . . . . . . . . 27 n Become Your Company’s Co-Mailing Expert . . . . . . . . . . . . . . . . . 27 Sales Track pg# Events Track n Event Trend: Understanding Why Your Advertisers are The pg# n “My Ad Didn’t Work. You Suck.” . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 n Getting Blood from a Stone: The 8 Questions to Ask to Uncover Hidden Opportunities . . . . . . 16 n Key Strategies for Selling E-media . . . . . . . . . . . . . . . . . . . . . . . 17 10 n Prospecting Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 n Upping Your SQ (Success Quotient) . . . . . . . . . . . . . . . . . . . . . . . . . 17 n Time Management Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 n Creating Killer Proposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 n Idea Packages that Protect Print. . . . . . . . . . . . . . . . . . . . . . . . 17 Big n Creating Special-Feature Ideas that are Ad Magnets . . . . . . . . . 17 n How to Hire an Event Agency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 n Creating a Virtual Event Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 n Building High-Ticket, High-Value Sponsorship Packages . . . . . . 23 n Creating Magazine-Branded Events . . . . . . . . . . . . . . . . . . . . . . . . 23 n Events, Small Budgets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Big n Great Event Makeovers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 n Models for Event Profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 n Event Planning: Understanding How to Create an Event Budget . . . . . . . . . . . . . . 23 “ The FOlIO: Show is my roadmap to the future. n Greening Your Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 “ n Making Your Numbers in a Down Economy . . . . . . . . . . . . . . . . . . 16 Embracing Experiential Marketing, and Why You Should, Too . . 22 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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