FOLIO: SHOW | 08 - Brochure - (Page 5)

The Folio: Show offers you the most content that’s relevant to YOUR interests. Stay within the track that fits your job description, or attend sessions in other tracks. SESSIOnS OF InTEREST TO Quelling Promotion Overload . 20 Database Marketing Strategies . . . . . . . . . . . 20 Cost-Control Strategies . . . . 21 Creating Winning Media Kits and Sales Tools . . . . . . 21 E-mail Marketing Survival Guide . . . . . . . . . 21 Upping your Marketing SQ (Success Quotient) . . . . . . 21 Getting in Sync with Designers . . . . . . . . . 21 Creating and Packaging Reader Research for Sales Development . . . . . . 21 Winning Strategies for Promoting Webinars . . . . . 21 Creating Killer Proposals . . . 17 Supercharging Your Traffic. . 18 Marketing, Measurement and Money in Social Media . . . . 19 Understanding Search Traffic Metrics . . . . . . . . . 19 Trends in Marketing Design . 25 Creative Department Organization Strategies. . . . 25 Understanding Why Your Advertisers are Embracing Experiential Marketing, and Why You Should, Too . . . . . 22 How to Hire an Event Agency . . . . . . . . . 22 Creating a Virtual Event Platform . . . . . . . . . 22 Building High-Ticket, High-Value Sponsorship Packages . . . . . . . . . . . . 23 Creating Magazine-Branded Events . . . . . . . . . . . . . . 23 Big Events, Small Budgets . . 23 Great Event Makeovers Models for Event Profitability . . . . . . . . Event Planning: Understanding How to Create an Event Budget Greening Your Events . . . . . 23 . . . 23 Marketing, Measurement and Money in Social Media . . . . 19 Understanding Search Traffic Metrics . . . . . . . . . 19 Creating Winning Media Kits and Sales Tools . . . . . . . . 21 Creating and Packaging Reader Research for Sales Development . . . . . . 21 Winning Strategies for Promoting Webinars . . . 21 Building High-Ticket, High-Value Sponsorship Packages . . . . 23 Creating Magazine-Branded Events . 23 Marketing, Measurement and Money in Social Media . . . . 19 Training Non-Digital Staff. . . 19 Turning Your Marketing Department into a Profit Center . . . . . . . . . . 20 The Event Trend: Understanding Why Your Advertisers are Embracing Experiential Marketing, and Why You Should, Too . . . . . 22 How to Hire an Event Agency . . . . . . . . . 22 Creating Magazine-Branded Events . . . . . . . . . . . . . . 23 Greening Your Events . . . . . 23 Creative Department Organization Strategies. . . . 25 Save Money on Your Printing Bill without Anyone (but your CFO) Noticing . . . . 26 Creative Department Organization Strategies. . . . 25 Combining Visual Elements and Type. . . . . . . . . . . . . 25 Creating High Design at Low Cost . . . . . . . . . . . . 25 Inside the Ultimate Designer’s Toolbox. . . . . . . 25 Save Money on Your Printing Bill without Anyone (but your CFO) Noticing . . . 26 Handling Print Problems (and Preventing them from Happening in the First Place) 26 Going Green: Options for Sustainable Printing. . . . . . 26 From Hard to Soft to No Proofs . . . . . . . . . . . . 27 Open Forum: Collective Wisdom on Production Efficiency . . . . . 27 Automating Production Workflows from Your Desktop to Press. . . . . . . . 27 Archiving and Digital Asset Management . . . . . . 27 Keeping the Trains on the Track. . . . . . . . . . . 27 Upping Your Production SQ (Success Quotient) . . . . . . 27 Become Your Company’s Co-Mailing Expert . . . . . . . 27 Cost-Control Strategies . . . . 21 Supercharging Your Traffic. . 18 User-Generated Content Ideas That Work . . . . . . . . 18 New Trends in Web Site Architecture and Navigation. 19 Web Content Management Strategies . . . . . . . . . . . . 19 Inside the Ultimate E-media Toolbox . . . . . . . . . . . . . 19 Generating Revenues with Online Video . . . . . . . . . . 19 Marketing, Measurement and Money in Social Media . 19 Understanding Search Traffic Metrics . . . . . . . . . 19 Training Non-Digital Staff. . . 19 Creating Your E-media Business Strategy . . . . . . . 12 TrendWatch: Digital Growth and Revenue Opportunities . 13 Creating a Workable Print/ Web Content Strategy . . . . 15 Boosting Reader Engagement Online . . . . . . 15 Ready for Your Close-Up? Creating Compelling Video Content . . . . . . . . . 15 10 Key Strategies for Selling E-media. . . . . . . . . 17 Quelling Promotion Overload 20 E-mail Marketing Survival Guide . . . . . . . . . 21 Winning Strategies for Promoting Webinars . . . . . 21 Creating a Virtual Event Platform . . . . . . . . . 22 Translating Print Design to the Web . . . . . . . . . . . 24 EDITORS & wRITERS 12 Strategies for Creating Reader Engagement. . . . . . 14 The Essential Elements to Making Your Stories Must-Reads. . . . . . . . . . . 14 From Content Creator to Brand Ambassador: The 6 Essential Skills You Need to Get Out of Your Cave . . . . . . . . . . . . 14 Creating a Workable Print/Web Content Strategy . . . . . . . . 15 Understanding the Business Side . . . . . . . . . 15 How to Manage Multiple Products and Create More Productive Teams . . . 15 Boosting Reader Engagement Online . . . . . . . . . . . . . . 15 Ready for Your Close-Up? Creating Compelling Video Content . . . . . . . . . 15 Content Outsourcing Strategies . . . . . . . . . . . . 15 Creating Killer Covers . . . . . 15 Building Communities as Assets . . . . . . . . . . . . 13 Supercharging Your Traffic. . 18 User-Generated Content Ideas That Work . . . . . . . . 18 The 10 Hottest Magazine Design Trends . . . 24 The 6 Steps to a Successful Magazine Redesign . . . . . . 25 Creating High Design at Low Cost . . . . . . . . . . . 25 . . . 23 . . . 23 SAlES ExEcUTIVES Making Your Numbers in a . . Down Economy . . . . . . . . 16 “My Ad Didn’t Work. You Suck.” . . . . . . . . . . . 16 Getting Blood from a Stone: The 8 Questions to Ask to Uncover Hidden Opportunities . . . . . . . . . . 16 10 Key Strategies for Selling E-media . . . . . . . . . . . . . 17 Prospecting Strategies . . . . 17 Upping Your SQ (Success Quotient) . . . . . . 17 Time Management Strategies . . . . . . . . . . . . 17 Creating Killer Proposals . . . 17 Big Idea Packages that Protect Print . . . . . . . . . . 17 Creating Special-Feature Ideas that are Ad Magnets. . 17 Money-Making Brand Extensions . . . . . . . . . . . 13 Landing ‘Whale’ Accounts . . 13 Creating a Lead-Gen Machine. . . . . . . . . . . . . 13 TrendWatch: Digital Growth and Revenue Opportunities . . . . . . . . . . 13 Generating Incremental Revenue Through Ad Networks . . . . . . . . . . 18 Generating Revenues with Online Video . . . . . . . 19 pUBlIShERS & SEnIOR mAnAGEmEnT ExEcUTIVES Assembling and Motivating Killer Teams. . . . . . . . . . . 12 Driving Profits in a Downturn . . . . . . . . . . . 12 Creating Your E-media Business Strategy . . . . . . . 12 Money-Making Brand Extensions . . . . . . . . . . . 13 Landing ‘Whale’ Accounts . . 13 Creating a Lead-Gen Machine. . . . . . . . . . . . . 13 The Changing Media Value Chain . . . . . . . . . . . 13 Building Communities as Assets . . . . . . . . . . . . 13 Creating Your 36-Month Growth Plan . . . . . . . . . . 13 TrendWatch: Digital Growth and Revenue Opportunities . . . . . . . . . . 13 Generating Incremental Revenue Through Ad Networks . . . . . 18 DESIGnERS & pRODUcTIOn pROS Creating Killer Covers . . . . . 15 New Trends in Web Site Architecture and Navigation. 19 Creating Winning Media Kits and Sales Tools . . . . . . 21 The Hottest Magazine Trends to Follow—and Avoid 24 Translating Print Design to the Web . . . . . . . . . . . 24 The Advantages of InDesign, and Tips for Transitioning from Quark . . . . . . . . . . . 24 The 6 Steps to a Successful Magazine Redesign . . . . . . 25 The 8 Essential Qualities of a Top Designer . . . . . . . 25 Trends in Marketing Design. . 25 mARkETInG DIREcTORS & mAnAGERS Turning Your Marketing Department into a Profit Center . . . 20 E-mEDIA & wEB DESIGnERS, pROjEcT mAnAGERS, AnD BUSInESS DRIVERS Generating Incremental Revenue Through Ad Networks . . . . . . . . . . 18 FOR mORE InFO VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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