FOLIO: SHOW | 08 - Brochure - (Page 7)

POST-CONFERENCE WORKSHOPS Small Publishers Idea Lab mall staffs. Tight margins. Limited resources, but usually unlimited creativity and a practical, think-on-your-feet approach. These are the characteristics of the small-publishing enterprise, an area of the magazine industry that is thriving even in a down economy. Smaller publishers are a special breed, with different challenges from the big players. This workshop, presented by noted media consultant Ralph Monti, is designed to provide fresh context, key insights and the hottest new ideas for you to apply in your business, level the playing ﬁeld and build up barriers against competitors. This workshop is for smaller, entrepreneurial publishers who are looking for a broader perspective on how to grow and thrive in your niche. Attend this workshop and you’ll learn: Association Magazine Workshop he world of association publishing is fast-changing. There is often a disconnect between the magazine’s objectives and the goals of the overall association itself. Challenges exist in how to position the magazine—as a member beneﬁt or standalone entity. The for-proﬁt competition is often perceived as faster, and having more resources. But this is a publishing category that’s making signiﬁcant strides in improving overall quality, competing with for-proﬁt magazines, and on the forefront of cutting-edge innovation when it comes to publishing in print or online. What’s more, association magazines have assets that for-proﬁt magazines would love to have: A deep, rich database, an array of in-house market research, and builtin afﬁnity from advertisers and readers. In this workshop, we provide the most effective tools for exploiting these inherent assets. Attend this workshop and you’ll learn: City & Regional Growth Seminar ity and regional magazines continue to ﬂourish even as competition grows rapidly and even though they are largely focused on print. However, city and regional publishers may be getting too comfortable in traditional print roles, too accepting of proliferating competition, and are not yet cashing in on the beneﬁts of ancillary products and online opportunities. This workshop is designed to help market-based publishers identify and capitalize on trends and opportunities to grow their franchises and establish metrics and benchmarks for success. We’ll look at sales and distribution strategies, including the relatively new micro-targeting approach. We’ll explore spin-off opportunities, from home and garden issues to wedding specials, to custom publishing, to tourism guides and marketing services. This workshop is for regional, independent (or independent-minded) publishers who are looking for fresh ideas and insights for expanding their business and capturing a larger share of customer marketshare and reader mindshare. Attend this workshop and you’ll learn: S T C n Creative cost-control techniques n Strategies for making circulation proﬁtable n How to create a sophisticated marketing image and campaign to support sales and circulation n How to do more with less n The sales approaches that deliver measurable results n How to integrate e-media with print to make the whole more than the sum of the parts n Where to invest for growth WORKSHOP LEADER Ralph Monti President, CEO Special Interest Media, Inc. Ralph Monti is president/CEO of Special Interest Media, Inc. a full-service, magazine management consulting ﬁrm. His 25-year experience in specialty magazine publishing includes launching an international magazine as an entrepreneur, leading the successful turnaround of two consumer magazine companies, and consulting to the world’s top magazine publishers. As an entrepreneur and corporate executive, he has successfully launched more than a dozen magazines in the b-to-b and consumer magazine category. Monti also has broad international magazine publishing experience, having published in Europe for many years and has licensed U.S.-based magazines in Europe, South America and Asia. n How to build a digital strategy around your brand n How to manage internal political relationships n How to make the case for the value to the association of the magazine n How to analyze stafﬁng needs n How to use association assets in editorial, sales and sponsor ships, and membership development for the beneﬁt of the magazine n How to leverage and build upon the community assets of the association n How to harness membership and access to members to create or enhance live-event opportunities n And more! n n n n n n How to evaluate growth opportunities How to deploy your sales force in a multiproduct environment How to position spin-offs Alternative forms of distribution About building paid circulation How to create barriers to competition WORKSHOP LEADER Tom Casey President Morris Visitors Publications Tom Casey is the President of Morris Visitors Publications (MVP), publishers of Where branded products. The Where brand represents over 200 products in 45 cities around the world. MVP also publishes city magazines, custom publishing, and a new digital launch WhereTraveler.com, with 80 Web sites. Prior to joining the MVP team, Tom was the president of Atlanta Metropolitan Publishing, VP of American Express Publishing, and VP of Sales for Communication Channels Inc. He has more than three decades of publishing experience in the custom, consumer, b-to-b and visitor markets. WORKSHOP LEADER Ken Hughes Publisher Rental Management Ken Hughes is Vice President of Communications, for the American Rental Association (ARA) in Moline, Illinois, and publisher of Rental Management. A native of the U.K. and a resident here in the Midwest, for over 12 years, he has had extensive experience in publishing, trade show and conventions, worldwide. Ken started his career in the U.K., in advertising sales. FOR MORE INFO VISIT FOLIOSHOW.COM OR CALL 817.635.4145 7 http://FOLIOSHOW.COM http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.