FOLIO: SHOW | 08 - Brochure - (Page 8)

SpEcIAl EVEnTS KEYNoTES: mOnDAY Sept 22 | 12:00-1:30 p.m. jim louderback CEO Revision3 moving From magazines to media It’s not enough to just put out a great magazine. To remain relevant—and to stay in business—you need to master the Web, video and other media channels. In his 20 year media career, Jim Louderback has moved from editing PC Magazine and special interest magazines to launching cable TV networks, awardwinning Web sites, and now Internet television. Join him as he shares his perspective on how you can rethink editorial, sales and audience development in this new media world, and get insights into what today’s audiences are really looking for. TUESDAY Sept 23 | 8:30-9:30 a.m. Ed mccarrick President and Worldwide Publisher TImE Reinventing TImE Today’s TIME is a case study in reinvention: With a magazine redesign, a Web site relaunch and a change in on-sale date—all in 2007—TIME is reinventing the weekly newsmagazine and leading the effort to define the relationship between the reader, the magazine and TIME.com as a continuous 24/7 experience. In this presentation, TIME president and worldwide publisher Ed McCarrick describes the brand’s approach to engage its readers and advertisers in a quickly shifting media landscape. TUESDAY Sept 23 | 12:45-2:00 p.m. David churbuck Vice President, Global Web Marketing lenovo what E-centric marketers want From magazine Brands Nearly all magazine publishers have felt the impact of marketers’ moving their dollars online, even as the bar keeps getting raised on proof-of-performance, creativity, and customization. In this keynote, magazine-exec-turned-marketer David Churbuck provides a perspective on what marketers are looking for from their magazine partners. Churbuck will review the magazine industry landscape from the vantage point of his own career: working at IDG and Forbes. com, and now head of Web marketing at one of the world’s largest PC manufacturers, to help you better understand how to win and retain business in an increasingly e-centric world. September 22 | 4:30-6:00 p.m. September 23 | 5:30-7:00 p.m. September 23 | 7:30 p.m. September 22-24 Folio: Show networking Receptions Mix and mingle among hundreds of your fellow magazine-industry peers at our evening receptions. Attendance is open to all conference registrants, exhibitors and sponsors. Dinner with Strangers One of Folio:’s most popular networking events comes to the Folio: Show this year! If you’re attending the conference alone, you don’t have to dine alone. Our “Dinner with Strangers” networking event provides you with an opportunity to dine with your peers at great Chicago restaurants outside of the hotel. We pick 20 restaurants within walking distance (or a short cab ride) of the Marriott and reserve seating for 20 people. The evening is capped at 400 participants. We arrange for special all-inclusive menus that are $75 per person (including meal, tax and tip) and organize the restaurants around topic themes. Check our show Web site www.folioshow.com to book your spot. nOTE: We are capping the evening at 400, so you must reserve your spot, and pre- EDDIE & OZZIE Awards Gallery View the magazine industry’s best work at our Awards Gallery. You’ll view the best examples of magazine design and editorial excellence in a special gallery of winning entries in Folio:’s annual awards competition. You’ll get a up-close look at the best covers, TOCs, feature layouts, Web design and more across every category of magazine–big and small, national and local. If you’re looking for creative inspiration, or want to challenge yourself or your staff to strive towards excellence, you’ll see hundreds of real-world examples. pay, in advance (see registration form or Web site for prices and instructions). 8 REGISTER TODAY! VISIT FOlIOShOw.cOm OR cAll 817.635.4145 http://TIME.com http://www.folioshow.com http://www.folioshow.com

Table of Contents Feed for the Digital Edition of FOLIO: SHOW | 08 - Brochure

FOLIO: SHOW | 08 - Brochure Contents Highlights and New Features Sessions by Track Sessions by Interest Area Workshops Special Events & Keynotes Agenda-at-a-Glance Main Conference Sessions • Executive Track • Editorial Track • Sales Track • Folio: Digital Track • Marketing Track • Events Track • Design Track • Production Track Exhibit Hall Venue & Registration Info Registration Form

FOLIO: SHOW | 08 - Brochure

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