Seed Today - Q2 2008 - (Page 73) Updated IPSA Image A new logo reflects the value of independent seed companies The Independent Professional Seed Association (IPSA) in April unveiled a new brand and marketing initiative that will include a new logo, a new tagline and an integrated marketing campaign. The aim of the campaign is to drive home the value that Independent Seed Companies provide to the marketplace. “Independent seed companies offer access to the latest seed technologies, provide outstanding customer service and ensure that farmers continue to have choices in the marketplace,” says Bill Latham, IPSA President and President of Latham Seed Company, Alexander, IA. ers,” Ruehle says. Member organizations will take the new logo to the marketplace by incorporating it into all of their company literature, seed bags, seed tags, field signs, and web sites. For more information: IPSA, Lincoln, NE (402-991-3550/www.ipsaweb.com) Jones & Thomas Marketing Communications, Decatur, IL (217-423-1899/www.jonesthomas.com) Renewed Marketing Strategy Over the past six months IPSA has been evaluating the market environment and working to identify key messages, organizational goals, and a renewed marketing strategy. “We felt the time was right to reevaluate our messaging and update our brand image to reflect our membership,” Latham says. IPSA hired Jones & Thomas Marketing Communications, Decatur, IL, to conduct farmer research, develop a new identity and implement the strategy for launching the program. Utilizing the new logo and theme “Seeds for Growth”, IPSA will be proactively marketing the value of independent seed companies to the farmer. Greg Ruehle, IPSA Chief Executive Officer says the IPSA leadership recognized that IPSA has an important story to tell about the advantages of working with an independent company. “We are excited to work with our membership to spread that message as our member companies continue to provide a high quality product to farmResponse No. 731 Second Quarter 2008 73 http://www.ipsaweb.com http://www.jonesthomas.com http://www.ipsaweb.com
Table of Contents Feed for the Digital Edition of Seed Today - Q2 2008 Seed Today - Q2 2008 Contents Editor’s Notes Cover Feature IKR BÁBOLNAMAG AOSA/SCST Gary Biel Bill Latham According to ASTA AOSCA Origin AgriTech Ltd. Pipeline Auditec Power Seeds, Inc RSI Systems LLC Mill & Elevator Supply Co. Agronomix Software, Inc Green Age® Products and Services USDA Crop Projections Buyers’ Guide Ad Index Seed Today - Q2 2008 Seed Today - Q2 2008 - (Page Intro) Seed Today - Q2 2008 - Seed Today - Q2 2008 (Page Cover1) Seed Today - Q2 2008 - Seed Today - Q2 2008 (Page Cover2) Seed Today - Q2 2008 - Contents (Page 3) Seed Today - Q2 2008 - Editor’s Notes (Page 4) Seed Today - Q2 2008 - Editor’s Notes (Page 5) Seed Today - Q2 2008 - Cover Feature (Page 6) Seed Today - Q2 2008 - Cover Feature (Page 7) Seed Today - Q2 2008 - Cover Feature (Page 8) Seed Today - Q2 2008 - Cover Feature (Page 9) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 10) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 11) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 12) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 13) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 14) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 15) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 16) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 17) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 18) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 19) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 20) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 21) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 22) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 23) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 24) Seed Today - Q2 2008 - IKR BÁBOLNAMAG (Page 25) Seed Today - Q2 2008 - AOSA/SCST (Page 26) Seed Today - Q2 2008 - AOSA/SCST (Page 27) Seed Today - Q2 2008 - Gary Biel (Page 28) Seed Today - Q2 2008 - Bill Latham (Page 29) Seed Today - Q2 2008 - According to ASTA (Page 30) Seed Today - Q2 2008 - According to ASTA (Page 31) Seed Today - Q2 2008 - AOSCA (Page 32) Seed Today - Q2 2008 - AOSCA (Page 33) Seed Today - Q2 2008 - AOSCA (Page 34) Seed Today - Q2 2008 - AOSCA (Page 35) Seed Today - Q2 2008 - AOSCA (Page 36) Seed Today - Q2 2008 - AOSCA (Page 37) Seed Today - Q2 2008 - AOSCA (Page 38) Seed Today - Q2 2008 - AOSCA (Page 39) Seed Today - Q2 2008 - AOSCA (Page 40) Seed Today - Q2 2008 - Origin AgriTech Ltd. Pipeline (Page 41) Seed Today - Q2 2008 - Origin AgriTech Ltd. Pipeline (Page 42) Seed Today - Q2 2008 - Origin AgriTech Ltd. Pipeline (Page 43) Seed Today - Q2 2008 - Auditec (Page 44) Seed Today - Q2 2008 - Auditec (Page 45) Seed Today - Q2 2008 - Auditec (Page 46) Seed Today - Q2 2008 - Power Seeds, Inc (Page 47) Seed Today - Q2 2008 - Power Seeds, Inc (Page 48) Seed Today - Q2 2008 - Power Seeds, Inc (Page 49) Seed Today - Q2 2008 - Power Seeds, Inc (Page 50) Seed Today - Q2 2008 - Power Seeds, Inc (Page 51) Seed Today - Q2 2008 - Power Seeds, Inc (Page 52) Seed Today - Q2 2008 - Power Seeds, Inc (Page 53) Seed Today - Q2 2008 - Power Seeds, Inc (Page 54) Seed Today - Q2 2008 - Power Seeds, Inc (Page 55) Seed Today - Q2 2008 - Power Seeds, Inc (Page 56) Seed Today - Q2 2008 - Power Seeds, Inc (Page 57) Seed Today - Q2 2008 - Power Seeds, Inc (Page 58) Seed Today - Q2 2008 - Power Seeds, Inc (Page 59) Seed Today - Q2 2008 - Power Seeds, Inc (Page 60) Seed Today - Q2 2008 - Power Seeds, Inc (Page 61) Seed Today - Q2 2008 - Power Seeds, Inc (Page 62) Seed Today - Q2 2008 - Power Seeds, Inc (Page 63) Seed Today - Q2 2008 - Power Seeds, Inc (Page 64) Seed Today - Q2 2008 - Power Seeds, Inc (Page 65) Seed Today - Q2 2008 - Power Seeds, Inc (Page 66) Seed Today - Q2 2008 - Power Seeds, Inc (Page 67) Seed Today - Q2 2008 - Power Seeds, Inc (Page 68) Seed Today - Q2 2008 - Power Seeds, Inc (Page 69) Seed Today - Q2 2008 - Power Seeds, Inc (Page 70) Seed Today - Q2 2008 - Power Seeds, Inc (Page 71) Seed Today - Q2 2008 - Power Seeds, Inc (Page 72) Seed Today - Q2 2008 - Power Seeds, Inc (Page 73) Seed Today - Q2 2008 - Power Seeds, Inc (Page 74) Seed Today - Q2 2008 - Power Seeds, Inc (Page 75) Seed Today - Q2 2008 - Power Seeds, Inc (Page 76) Seed Today - Q2 2008 - Power Seeds, Inc (Page 77) Seed Today - Q2 2008 - Power Seeds, Inc (Page 78) Seed Today - Q2 2008 - Power Seeds, Inc (Page 79) Seed Today - Q2 2008 - Power Seeds, Inc (Page 80) Seed Today - Q2 2008 - Power Seeds, Inc (Page 81) Seed Today - Q2 2008 - RSI Systems LLC (Page 82) Seed Today - Q2 2008 - Mill & Elevator Supply Co. (Page 83) Seed Today - Q2 2008 - Agronomix Software, Inc (Page 84) Seed Today - Q2 2008 - Green Age® Products and Services (Page 85) Seed Today - Q2 2008 - Green Age® Products and Services (Page 86) Seed Today - Q2 2008 - Green Age® Products and Services (Page 87) Seed Today - Q2 2008 - Green Age® Products and Services (Page 88) Seed Today - Q2 2008 - Green Age® Products and Services (Page 89) Seed Today - Q2 2008 - Green Age® Products and Services (Page 90) Seed Today - Q2 2008 - Green Age® Products and Services (Page 91) Seed Today - Q2 2008 - Green Age® Products and Services (Page 92) Seed Today - Q2 2008 - Green Age® Products and Services (Page 93) Seed Today - Q2 2008 - Green Age® Products and Services (Page 94) Seed Today - Q2 2008 - Green Age® Products and Services (Page 95) Seed Today - Q2 2008 - Green Age® Products and Services (Page 96) Seed Today - Q2 2008 - Green Age® Products and Services (Page 97) Seed Today - Q2 2008 - Green Age® Products and Services (Page 98) Seed Today - Q2 2008 - Green Age® Products and Services (Page 99) Seed Today - Q2 2008 - USDA Crop Projections (Page 100) Seed Today - Q2 2008 - USDA Crop Projections (Page 101) Seed Today - Q2 2008 - USDA Crop Projections (Page 102) Seed Today - Q2 2008 - USDA Crop Projections (Page 103) Seed Today - Q2 2008 - USDA Crop Projections (Page 104) Seed Today - Q2 2008 - USDA Crop Projections (Page 105) Seed Today - Q2 2008 - USDA Crop Projections (Page 106) Seed Today - Q2 2008 - USDA Crop Projections (Page 107) Seed Today - Q2 2008 - USDA Crop Projections (Page 108) Seed Today - Q2 2008 - USDA Crop Projections (Page 109) Seed Today - Q2 2008 - USDA Crop Projections (Page 110) Seed Today - Q2 2008 - USDA Crop Projections (Page 111) Seed Today - Q2 2008 - USDA Crop Projections (Page 112) Seed Today - Q2 2008 - USDA Crop Projections (Page 113) Seed Today - Q2 2008 - USDA Crop Projections (Page 114) Seed Today - Q2 2008 - USDA Crop Projections (Page 115) Seed Today - Q2 2008 - USDA Crop Projections (Page 116) Seed Today - Q2 2008 - USDA Crop Projections (Page 117) Seed Today - Q2 2008 - USDA Crop Projections (Page 118) Seed Today - Q2 2008 - Buyers’ Guide (Page 119) Seed Today - Q2 2008 - Buyers’ Guide (Page 120) Seed Today - Q2 2008 - Buyers’ Guide (Page 121) Seed Today - Q2 2008 - Buyers’ Guide (Page 122) Seed Today - Q2 2008 - Buyers’ Guide (Page 123) Seed Today - Q2 2008 - Buyers’ Guide (Page 124) Seed Today - Q2 2008 - Buyers’ Guide (Page 125) Seed Today - Q2 2008 - Buyers’ Guide (Page 126) Seed Today - Q2 2008 - Buyers’ Guide (Page 127) Seed Today - Q2 2008 - Buyers’ Guide (Page 128) Seed Today - Q2 2008 - Buyers’ Guide (Page 129) Seed Today - Q2 2008 - Buyers’ Guide (Page 130) Seed Today - Q2 2008 - Buyers’ Guide (Page 131) Seed Today - Q2 2008 - Buyers’ Guide (Page 132) Seed Today - Q2 2008 - Buyers’ Guide (Page 133) Seed Today - Q2 2008 - Buyers’ Guide (Page 134) Seed Today - Q2 2008 - Buyers’ Guide (Page 135) Seed Today - Q2 2008 - Buyers’ Guide (Page 136) Seed Today - Q2 2008 - Buyers’ Guide (Page 137) Seed Today - Q2 2008 - Buyers’ Guide (Page 138) Seed Today - Q2 2008 - Buyers’ Guide (Page 139) Seed Today - Q2 2008 - Buyers’ Guide (Page 140) Seed Today - Q2 2008 - Buyers’ Guide (Page 141) Seed Today - Q2 2008 - Buyers’ Guide (Page 142) Seed Today - Q2 2008 - Buyers’ Guide (Page 143) Seed Today - Q2 2008 - Buyers’ Guide (Page 144) Seed Today - Q2 2008 - Buyers’ Guide (Page 145) Seed Today - Q2 2008 - Buyers’ Guide (Page 146) Seed Today - Q2 2008 - Buyers’ Guide (Page 147) Seed Today - Q2 2008 - Buyers’ Guide (Page 148) Seed Today - Q2 2008 - Buyers’ Guide (Page 149) Seed Today - Q2 2008 - Buyers’ Guide (Page 150) Seed Today - Q2 2008 - Buyers’ Guide (Page 151) Seed Today - Q2 2008 - Buyers’ Guide (Page 152) Seed Today - Q2 2008 - Buyers’ Guide (Page 153) Seed Today - Q2 2008 - Buyers’ Guide (Page 154) Seed Today - Q2 2008 - Buyers’ Guide (Page 155) Seed Today - Q2 2008 - Buyers’ Guide (Page 156) Seed Today - Q2 2008 - Buyers’ Guide (Page 157) Seed Today - Q2 2008 - Buyers’ Guide (Page 158) Seed Today - Q2 2008 - Buyers’ Guide (Page 159) Seed Today - Q2 2008 - Buyers’ Guide (Page 160) Seed Today - Q2 2008 - Buyers’ Guide (Page 161) Seed Today - Q2 2008 - Buyers’ Guide (Page 177) Seed Today - Q2 2008 - Ad Index (Page 178) Seed Today - Q2 2008 - Ad Index (Page Cover3) Seed Today - Q2 2008 - Ad Index (Page Cover4)
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