Focus Magazine - Fall 2015 - (Page 19)
COVERSTORY
AstraZeneca: Creating a
Blended Learning Curriculum
■ By Clare Miller, Donna Maier, Michael Ballas and Lynn Lentz
"The essence of
the curriculum is
telling a good
story. The
curriculum begins
with the science
to build the
foundation of
understanding,
additional critical
nuances are provided
by appreciating the
patient experience
and considering the
healthcare providers'
perspectives and
finishing with the
value of each
therapy."
- Les Castro, Ph.D.,
lead scientific
strategist,
Axiom
From left, Michael Ballas of Axiom by ApotheCom and Clare Miller and Donna Maier of AstraZeneca
partnered to help create blended learning for AstraZeneca's respiratory sales training.
is vision was shared with the AstraZeneca
hen the AstraZeneca Respiratory sales
Respiratory
brand team members, who quickly
training team decided to update its
embraced
it
and partnered with training to
respiratory learning curriculum for
make
it
a
reality.
Together, the training and
new hires, the training needed to be iPad
brand
teams
aligned
on moving forward to
accessible, flexible and patient-centric.
execute their vision: To create a best-in-class
Important to the team was including patient
respiratory curriculum to prepare their
stories in order to bring the disease state to life
representatives for the
and help the sales specialists
imminent
growth of the
better understand the burden
The vision was to ensure the
AstraZeneca respiratory
of disease for patients
new learning curriculum reflected franchise, while always
suffering from asthma or
keeping the patient at
the company's core values.
Chronic Obstructive
the center of this vision.
Pulmonary Disease (COPD).
In true AstraZeneca style, the vision was to
ey needed to address identified learning
ensure the new learning curriculum reflected
gaps, provide their learners with a
the
company's core values.
comprehensive curriculum and prepare their
representatives for the growth of the
The Ask
AstraZeneca respiratory franchise. e vision
To get started, it was imperative that the gaps
was for an enduring curriculum that would
in
the
current curriculum be assessed in order
allow for a strong foundation for respiratory
to
build
and revise accordingly. e
sales training upon which new respiratory
AstraZeneca
Respiratory training team asked
products would be added.
W
FOCUS | FALL 2015 | www.L-TEN.org
19
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Fall 2015
Focus Magazine
From the President: Training's Transformative Power
Table of Contents
Table of Contents
Guest Editors: The Role of Tension Management
Directions: More Ways to Connect
Front of the Room: Delivering the Unexpected
Neuroscience: The Neuroscience of Mindfulness
AstraZeneca: Creating a Blended Learning Curriculum
44th LTEN Annual Conference: The Power of Networking
Executing a Key Account Management Strategy
Member Solutions: Managing Global Learning
The Making of Great Leaders
Developing Reps: 5 Critical Steps to Success
Reaching Potential: Two Essential Skills
Virtual How: Medical Device Training Priorities
Ad Index
Focus Contacts
5 Questions with Anthony Caliendo
Focus Magazine - Fall 2015
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