VIRTUALHOW
Medical Device Training Priorities
By Katie Rebilas
B
oth medical device and
pharmaceutical companies
struggle with similar training
issues: Managing onboarding,
keeping pace with technology and
extending learning beyond initial
phases. Each year LTEN partners
with TGaS Advisors to answer the
question, "What is the state of life
sciences training?"
is article presents the highlights
of the 2015 LTEN-TGaS Advisors
Medical Device Landscape Study,
featuring input from 15 medical
device companies ranging broadly in
scope and revenue (Figure 1:
Responding Company Revenue and
Scope). e report covers such issues
as strategic initiatives, trending topics
and the time and topics being taught
across sales representative, district
manager and account manager
curricula. (For a report on the
Pharmaceutical Landscape Study, see
the June 2015 Bonus Focus:
www.L-TEN.org/bonusfocus.)
FIGURE 1
RESPONDING COMPANY REVENUE & SCOPE
FIGURE 2
WHERE TRAINING TEAMS SPEND [THEIR TIME]
FIGURE 3
TRAINER ONBOARDING AND COMPETENCIES
Strategic Initiatives:
Top Four Priorities
Globalizing Learning: e pull to
"go global" continues as companies
seek to drive consistency throughout
the entire organization. e move
toward centralizing functions allows
the entire company to work toward
unified goals, share best practices and
minimize redundancies.
Mobile Learning: MD&D training
departments are working to catch up
to other learning sectors where mobile
learning has become the foundation.
Making the shi to mobile learning
platforms also requires a shi in
design mindset. Content must be
provided in smaller chunks while
empowering and educating learners.
FOCUS | FALL 2015 | www.L-TEN.org
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http://www.L-TEN.org/bonusfocushttp://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Fall 2015