Focus Magazine - Spring 2016 - (Page 9)
UPFRONT
ad index | 44
FocuS ContaCts | 45
CONTRIBUTING AUTHORS
Lloyd Baird, ph.d.
5
By Mary Myers
New Board President Mary Myers ushers in her term by
sharing some thoughts on one of training's oldest friends,
the need for change.
dawn Brehm
Merrill Collier
patrick d'amico
glen drummond
darrell griffin
stephania guidotto, ph.d.
steven Just, ed.d.
FroM the president
Change is in the Air
11
guest editor
'Training Event' or 'Learning Experience'?
By Glen Drummond
Creating behavior change is a major initiative for training.
Sometimes what we need is to focus more on delivering the
right experience.
Brian Lange
rick Lepsinger
Mary Myers
kathryn rebilas
randy sabourin
rick simoni
13
the magazine is published four times a
year and subscriptions are free to all
members of Lten. nonmember subscriptions are $100 per annum.
Focus is designed to provide members
of the Life sciences trainers & educators
network (Lten) with news and analysis
of training, reports on trends in training,
commentary and opinion, and reports on
news and activities of Lten.
Engaging with Life Sciences Leaders
By Dawn Brehm
For LTEN members, 2016 should be a year of engagement.
In this issue, Dawn tells you about some new ways you can
get involved.
tim sosbe
Focus is the official magazine of the Life
sciences trainers & educators network
(Lten). the network is governed by a
board of directors, with management operations handled by an executive management group.
direCtions
15
Front oF the rooM
'It Can't Be Me, Right?!'
By Brian Lange
You've been there: What works in one class falls flat in
another. Does the training need freshening? Or does the
trainer need to change?
17
neurosCienCe
The Science of Imitation
By Merrill collier
Memes aren't just about cute kitty pictures and other
Facebook fun. e science of mimetics helps us to imitate,
memorize and learn.
46
5 Questions
5 Questions with ... Kevin Kruse
By Tim Sosbe
Former LTEN executive director Kevin Kruse shares advice
from his newest book, on the habits and ritual of ultraproductive people.
FOCUS | SPRING 2016 | www.L-TEN.org
9
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Spring 2016
Focus Magazine - Spring 2016
From the President: Change is in the Air
Table of Contents
Table of Contents
Guest Editor: 'Training Event' or 'Learning Experience'?
Directions: Engaging with Life Sciences Leaders
Front of the Room: 'It Can't Be Me, Right?'
Neuroscience: The Science of Imitation
Bristol-Myers Squibb: Launching a New Global Selling Model
Accelerating the Journey to Customer-Centricity
Cognitive Science: Creating More Effective Multimedia Learning
The Art of Sales Improvisation – Your Competitive Advantage
Developing Leaders Who Excel at Strategy Execution
Learning Technologies for Event-Based Training
Defending Your Sales Process
Virtual How: Market Access Training
Ad Index
Focus Contacts
5 Questions with Kevin Kruse
Focus Magazine - Spring 2016
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