Focus Supplement 2 - Summer 2016 - 32

2016 FINALISTS LEARNING CONTENT: DEVLINHAIR, Guidemark, Indegene, Informa & InVentiv ■ By Tim Sosbe T he finalists for the Learning Content category in the 2nd Annual LTEN Excellence Awards covered a lot of territory for their companies and clients. e one common thread running through the finalists was quality work that raised the bar for everyone involved. DEVLINHAIR Productions DEVLINHAIR helped to train approximately 100 reps for a client bringing its first product to market for a small patient population with a complex patient journey. Training the field force, reimbursement account executives and managers, DEVLINHAIR helped to create a learning culture and selling model for the company. "When we began the project in the fall of 2014, our client simply didn't yet know what they didn't know. erefore, we didn't start by designing Guidemark Health Guidemark created a highly customized module for 30 specialty dermatology sales representatives, with an engaging learning experience that included approaches driven by emotion, patient The one common thread running empathy and brand through the finalists was quality work compliance. Guidemark that raised the bar for everyone involved. focused on avoiding typical text-heavy modules to better increase engagement and retention through the use of creative a curriculum to meet a clearly stated art. business need," said Michelle Nolin, "A vertical scrolling template was executive strategist, learning & developed to give the feel of a high development, for DEVLINHAIR. "We end website, and add fluidity initiated the project by immersing (scrolling) rather than any clunky ourselves in and analyzing their clicking," said Louise Bright, vice market." 32 president of learning for Guidemark. "e vertical template allowed fluid artwork that was not contained into one screen size or bordered, and each image and illustration flowed over several views, again adding a fluid visual concept." Indegene Indegene created a training module for a client's diabetes selling team of about 3,000 employees to support post-launch training that provides a single, comprehensive source of information on the brand. Built in HTML with 3D animations and medical illustrations, the module was LEARNING CONTENT continued on page 34 FOCUS | CONFERENCE AWARDS SUPPLEMENT 2016 | www.L-TEN.org http://www.L-TEN.org

Table of Contents for the Digital Edition of Focus Supplement 2 - Summer 2016

Focus Magazine
Table of Contents
From The President
Recognizing the LTEN Members of the year
LTEN Excellence Awards 2016 Winners
Thomas Kiggins, Genentech
Merz North America
Innovation: Amgen, Bayer HealthCare, Bottom-Line Performance, Janssen & Red Nucleus
Industry Partnership: CMR Institute, Learning Content: Impact International
Congratulations to the LTEN Excellence Award Winners
Round of Applause to this Year's Winners!
Poster Session: Award-Worthy Work on Display
2nd Annual Excellence Awards: Celebrating Success
ALL-Star Teams: AstraZeneca, Bayer, Genentech, Gilead & Zimmer
Provider Innovation: Educational Resource Systems, Metajourn, Q-Gamification & Scrimmage
Practitioner Innovation: Bayer, B.Braun & Genentech
Emerging Leaders: AstraZeneca, Bayer, Genentech & Gilead
Industry Partnership: BlueC Studio & Klick Learning Solutions
Learning Content: Devlinhair, Guidemark, Indegene, Informa & InVentiv
Thank You
Hall Of Fame
Hall Of Fame: William "Mack" Thompson, ED.S, MS, CMR, CPM
Hall Of Fame: Gerald "Jerry" Clor, MBA
Ad Index
How to contact Focus

Focus Supplement 2 - Summer 2016