Gilbane Research Report - Digital Magazine Editions - (Page 100)

Digital Magazine and Newspaper Editions: Best Practice Cases commerce platform, he became impressed with Zinio and eventually became the company’s primary investor and chairman. The management team wanted to consider producing a print edition to yield a hybrid offering, but Chairman Gilmour insisted that they keep a full commitment to a digital product. Barbara Moses and her colleagues spent the first few issues working on the elements necessary to have an outstanding look on a variety of digital devices. Mundane but critical factors such as typefaces, combined with finding the right editorial voice for an online audience, have been the first priorities. Using elements of interactivity within editorial and rich media to truly improve the reading experience and providing the highest value links have also been key tasks. Like most new magazines, the key goal is to attract lots of new readers and create a loyal circulation. Results Marketing efforts have been focused on reaching a very targeted and niche audience. Zinio has been a key driver of awareness and subscription through strategic placements throughout its global news stand and targeted efforts in cross-sell promotions and recommendations. A number of co-registration and partnership programs have also been launched and seen as a phenomenal success. They have developed a popular ongoing feature available only on the Web site called VIV moments that women submit to be shared with other readers. These mini-epiphanies range from joyful to sad and are all touching in their own way. “The Green Movement” is closely aligned with the women’s health issues of the magazine and has helped attract environmentally conscious readers. VIV’s readers typically engage with the magazine content online five times per issue. Through the careful analysis of reporting, including reader page views and clicks, VIV has been able to unlock much-sought-after secrets in the digital publishing world relating to book length, layout and readership engagement. Lessons Learned Advertisers appreciate maintaining the high-fidelity experience of their print ads, while making them more interactive and driving immediate opportunities to Web site visits and engagements. Advertisers are pleased to be able to employ complex rich media in a viewer that has few restrictions on file size, audio, video, etc. Readers enjoy truly integrated advertorials, with on-demand access to more information. Without a printed magazine, it is necessary to remind readers to open and read their new issues, and get engaged with content they may have missed the first time around. ©2008 Gilbane Group, Inc. 100 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions