Gilbane Research Report - Digital Magazine Editions - (Page 102)

Digital Magazine and Newspaper Editions: Best Practice Cases Yoga Journal A Digital Edition for Earth Day For more than 25 years, one magazine has reported on the expansion and revolution of the yoga movement. Yoga Journal (www.yogajournal.com) has been there, serving yoga teachers and the ever-growing yoga community. The Yoga Journal has a circulation of 350,000. Like the community, they have evolved over the years, and now are proud to present an interactive, in-depth, yoga community Web site. Zinio (www.zinio.com) is a global leader for digital publishing products and services. Zinio provides publishers with new circulation and revenue growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention, and cross-promotion to seamless production services, a robust ecommerce engine, and extensive digital delivery, circulation, and fulfillment services. Major publishing partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing, Source Interlink and Ziff Davis Media. The Challenge The Yoga community tends to be very environmentally aware. For many years, the Yoga Journal has been printed on recycled paper. This year, they decided to offer their subscribers the opportunity to read a digital-only edition of their April magazine in recognition of Earth Day. The Principals Bill Harper is the Publisher of The Yoga Journal. Zinio provides the technology and ecommerce platform for the Yoga Journal. Rich Maggiotto is Zinio’s CEO. Meeting the Challenge The Yoga Journal Team selected Zinio to sell single copies and subscriptions on their digital marketplace as well as distribute free issues to a targeted environmentally conscious group of readers. Yoga Journal’s decision to move forward with this concept in a digital format was made, in part, because they were impressed with the Zinio Reader’s ease of use and the quality of the usage data that Zinio make available for advertisers to track the reader’s interaction with their advertisement. The Yoga Journal team developed considerable amounts of interactive and rich media content and encouraged their advertisers to do the same. The first 5,000 people who signed up for the digital edition got a tree planted in their honor. They promoted the ©2008 Gilbane Group, Inc. 102 http://gilbane.com http://www.yogajournal.com http://www.zinio.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions