Gilbane Research Report - Digital Magazine Editions - (Page 12)

Digital Magazine and Newspaper Editions: The Data − Their primary motivation is usage of the content to do their jobs better and to indentify relevant products and services for further consideration. − Rich media is a valued enhancement to about half of the sample population. − Online is the preferred medium for receiving industry and job information, industry news, and product announcements. − Digital subscribers are increasing their online activities and decreasing their print activities. − Timeliness and environmental factors are crucial to many subscription decisions. Zinio commissioned the Harrison Group to study their readers’ behaviors and preferences in primarily B2C markets. The report is available at http://www.zinio.com/express3?issue=248953302. Here are some highlights of the study: − Digital subscriptions were most popular to readers of magazines covering information technology, general news and business, adult content, and hobbies and special interests. − Almost half of digital subscribers were not subscribers of the print magazine. − As was the case with B2B subscribers, immediacy of delivery, archiving, and environmental friendliness were key attributes. B2C readers also favor portability. − 80% of their digital subscribers are very or extremely satisfied and are likely to renew their subscriptions. − Once readers have one digital subscription, they are likely to add more. − The majority of respondents to this survey reported that they spent more than one hour with each digital magazine. This is not surprising in that B2C publications tend to be longer than B2B publications. − B2C subscribers also like the opportunity to click directly on advertisements that are linked to advertisers’ Web sites. Rich media is an attractive feature for adding sizzle to ads. We asked our sponsoring vendors for their projections of future activity in the markets that they serve. Using their growth rates over the past two years with their projected growth for the next two years, we believe that it is reasonable to forecast that by the end of 2009, there will be 8,000 publications offering digital replica editions. That number of digital publications has the potential to yield approximately 31.5 million digital subscriptions. These numbers are consistent with current industry trends, and the number of digital subscribers could grow higher if better penetration rates are achieved over the next two years. As we plan for future studies, we will encourage the industry stakeholders to routinely gather a common set of data to more accurately measure the industry’s progress. In summary, growth to date of the number of publications and the number of digital subscriptions has been impressive. While this paradigm shift is still in its early stages — ©2008 Gilbane Group, Inc. 12 http://gilbane.com http://www.zinio.com/express3?issue=248953302 http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions