Gilbane Research Report - Digital Magazine Editions - (Page 121)

Digital Magazine and Newspaper Editions: Visionaries content on a screen so that the type is legible and the navigation is simple and pleasing. He feels that the current digital replicas simply do not have sufficient advantages over their printed ancestors to generate a groundswell of mass appeal, and that advertisers didn’t really value this media format. He doesn’t see this market changing until new flexible display devices with fidelity similar to kindle’s electronic-paper display come onto the market around 2011. Web sites, by contrast, are very screen-friendly and are not constrained by Auditability rules so that content can be changed instantly. Rich media is easier to implement on a Web site, and the advertising has greater sizzle with its interactivity. CNN and Time Inc. have collaborated to build some of the Internet’s most popular Web sites that have helped build digital recognition for their brands and publications. Time Inc. continues to create digital magazines, just not digital replica editions. These digital magazines are used as bonuses for current subscribers or to promote to new subscribers. They often take the form of special advertiser-supported editions with lots of rich media and interactivity. For example, People has done a quarterly digital edition that has been extremely popular with readers. All of the content is unique to the digital edition, and the goal is to optimize the content for digital display and consumption. Time Inc. has many great brands and outstanding publications that attract readers worldwide. Their digital strategy is dynamic and will continue to meet the needs of their readers. We will continue to listen to Peter Meirs as he helps drive the progress of alternative publishing media. ©2008 Gilbane Group, Inc. 121 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions

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