Gilbane Research Report - Digital Magazine Editions - (Page 127)

Digital Magazine and Newspaper Editions: Conclusions successful digital publishers make it their goal to answer as many readers’ questions as possible. This area of digital publishing is in rapid evolution. There are several industry initiatives seeking to assemble and coordinate the content of publishers in vertical search engines, Google and other popular search engines are also working to incorporate more information from magazines and newspapers. Currently, it is far more likely for readers searching the Internet to be presented a Wikipedia entry than an article from the archives of respected magazines and newspapers. Even searches launched in the Google news section often yield very shallow sets of results. We believe that archives are important to the future of digital publishing and can be monetized via subscriptions, fees, and advertising revenue. New Opportunities We believe that as the technologies for creating, delivering, and tracking digital editions continue to evolve and as display technologies improve and become even more portable, an increasing number of readers will begin to prefer subscribing to digital editions of their favorite magazines and newspapers. This will also expand the number and range of publications available in digital formats. We expect to see a growth in smaller localized publications and expect to see more technology providers offering “self-service” or SAAS-modeled services to make the costs of providing digital editions more affordable. We also believe that the number of hybrid periodicals/catalogs, advertorial publications, and custom publications will grow significantly over the next few years. There will be increased opportunities for publishers to deliver school editions in digital formats, as well as to license collections of their content by itself or in conjunction with other content to provide readings for high school and college courses. The Final Word It has been said that this is the most exciting time to be in publishing since Gutenberg invented the printing press. The digital publishing era is in its early stages, and while the innovation to date has been impressive, there are many new opportunities for further innovation. The technology will continue to get better; publishers will move to a true cross-media publishing strategy; collaboration techniques will change the current authoring and reviewing metaphors; online communities will become even more important to brand building; and the population of “Web natives” will continue to increase, driving the increased readership of digital editions. The future of this market is bright, and the rewards for innovation will be substantial. ©2008 Gilbane Group, Inc. 127 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions