Gilbane Research Report - Digital Magazine Editions - (Page 15) Digital Magazine and Newspaper Editions: Best Practice Cases Advanced Publishing Canadian Donor's Guide Achieving Directory Passthrough through Digital Editions The Canadian Donor’s Guide (Guide des Donateurs Canadiens, www.donorsguide.ca) is an annual directory, about 200 pages long, of Canadian charities. It is a product of Third Sector Publishing, based on Orillia, Ontario. The Donor’s Guide is a controlled-circulation publication with a highly targeted distribution of about 17,000 copies to professional advisors of nonprofits, such as lawyers and donor foundations. It contains about 3,500 listings of charities. As with many telephone company directories, basic listings are free, and charities can pay for enhanced listings or display ads. Third Sector sells the guide, but 97% of its revenue comes from advertising. Advanced Publishing (www.advancedpublishing.com) is a premier provider of digital edition and digital delivery solutions to the publishing world. With a strong technology platform that is continually enhanced and broadened, Advanced Publishing is committed to provide an ever-increasing portfolio of services and products to enhance the relationships between our publishing customers and their subscribers and advertisers. The Challenge Anderson Charters, owner and publisher of the Donor’s Guide, had a simple goal: to double readership without boosting print circulation – that is, of achieving the equivalent of passthrough of a print publication. Meeting the Challenge Charters launched the first digital edition of the Donor’s Guide in 2007. They chose Advanced Publishing’s digital edition platform because it offered a downloadable format (for offline reading) without unduly large file sizes for the large publication, using the DjVu file format from LizardTech (Advanced Publishing now uses XML and ©2008 Gilbane Group, Inc. 15 http://gilbane.com http://www.donorsguide.ca http://www.advancedpublishing.com http://gilbane.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.