Gilbane Research Report - Digital Magazine Editions - (Page 17)

Digital Magazine and Newspaper Editions: Best Practice Cases Vertical Magazine Reaching a Geographically Diverse Audience Efficiently Vertical Magazine (www.verticalmag.com) is a semimonthly business-to-business publication covering the helicopter industry in the US and Canada, including news, interviews, features, and photography. It is a publication of MHM Publishing Inc., located in Kitchener, Ontario, Canada. Although Vertical is a B-to-B magazine, many aspects of it make it resemble a consumer publication, including its emphasis on high-quality photography. They do their own photo shoots of helicopters by flying in them themselves. Vertical has 12 editorial staff and four in-house photographers. Advanced Publishing (www.advancedpublishing.com) is a premier provider of digital edition and digital delivery solutions to the publishing world. With a strong technology platform that is continually enhanced and broadened, Advanced Publishing is committed to provide an ever-increasing portfolio of services and products to enhance the relationships between our publishing customers and their subscribers and advertisers. The Challenge Many of Vertical’s readers are in remote locations around the world, where they could be posted for months at a time. These readers now tend to have Internet access. Vertical needed a way of reaching these readers quickly and without incurring postage costs, which are typically $7.50 per copy for distribution outside North America. Meeting the Challenge Vertical was the first of its competitors – of which Rotor & Wing is the largest – to launch a digital edition. It did so with Advanced Publishing in early 2005, using Advanced Publishing’s technology. At the time of launch, Vertical also had Advanced Publishing create a digital archive of back issues to enhance the value to readers with full search across the full archive. To create the digital edition, they simply produce a print-ready PDF from their layout in Adobe InDesign; they send the PDF to Advanced Publishing. The digital edition is thus an exact facsimile of the print publication. Launched originally in DjVu format, the magazine has been converted over to Advanced Publishing’s new solution, RIDE, which uses Microsoft Silverlight for its viewing interface. ©2008 Gilbane Group, Inc. 17 http://gilbane.com http://www.verticalmag.com http://www.advancedpublishing.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions