Gilbane Research Report - Digital Magazine Editions - (Page 19)

Digital Magazine and Newspaper Editions: Best Practice Cases Vendor Description Name Advanced Publishing Corp. History and Background Advanced Publishing was founded in 2003 and launched its first digital edition late that year. The company added the single largest deployment of digital magazines in the industry in March 2005, with the simultaneous launch of over 160 digital magazines by Dominion Enterprises. Advanced Publishing launched its engage email service in early 2006. In September 2007, it became the first digital edition provider to adopt Microsoft’s new Silverlight rich media application platform. Vendor Type Digital edition provider — hosted Philosophy Advanced Publishing strives to provide a customized experience for each of its publishing customers so they can achieve their specific strategies for delivering the best digital edition experience to their readers and advertisers. Using emerging technology and forward-looking trends, Advanced Publishing extends the value and strength of a publisher’s brand by providing services that build on their magazine content via an enhanced reader experience; all delivered with industry-leading turnaround time at a competitive price. Advanced Publishing focuses on using innovation and technology to meet the needs of the ever-changing publishing industry landscape by providing “reader centric” features to maximize the time and value that readers place with a magazine’s brand. Technology Description Advanced Publishing’s Rich Interactive Digital Edition (RIDE) platform provides hosted digital editions built on Microsoft’s new Silverlight platform for rich media Web applications. Advantages of Silverlight include scalable video resolution from mobile to HD, advanced video tools, and XML-based search engine optimization features. The RIDE user interface runs on most Web browsers and offers the following features: Two-level zoom Interactive table of contents Archive of past editions ©2008 Gilbane Group, Inc. 19 http://gilbane.com http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions