Gilbane Research Report - Digital Magazine Editions - (Page 27)

Digital Magazine and Newspaper Editions: Best Practice Cases The pilot, which was hosted on Nstein’s own servers, handled a broad range of content throughout the company over a very short period of time: from early November through mid-December 2007. About ten use cases were exercised. Testers included a mixture of technology and editorial people, who had a week to play with the system. Capasso-Fiorenza was very pleased with the results of the pilot; it lived up to RDA’s expectations for ingesting content, metadata creation with Nstein’s text mining engine, search, and so on. Since the pilot project, RDA has been gearing up for a phased deployment of the system. They purchased server hardware and moved the pilot databases to their own infrastructure. They spent six weeks in highly detailed planning for the Phase I functionality and launch, including tweaking the content structure model that Nstein built for the pilot based on lessons learned (Capasso-Fiorenza describes the model developed for the pilot as “90 percent right”), developing screen mockups, metadata models, etc. Like LPG, RDA still needs to develop a custom taxonomy, in order to take better advantage of Nstein’s text mining capabilities, and has near-term plans to do so. Also like LPG, Capasso-Fiorenza has hired a developer to learn Nstein’s APIs and enhance the system in-house, thereby lessening the publisher’s reliance on an outside vendor for ongoing development. RDA’s future plans also include improving management and tracking of rights metadata — a problem that is particularly thorny in RDA’s case given the nature of its broad range of popular content. Improved rights information management is in LPG’s near future, as well. Quebecor Media Interactive In contrast to LPG and Readers Digest, which are using content management primarily for internal purposes, Quebecor Media Interactive’s primary driver for adoption of centralized content infrastructure has been its family of Web sites. Quebecor Media, headquartered in Montreal, is a diversified media company with holdings in cable television, Internet access, telecommunications, broadcasting, publishing, music and video distribution and retailing, and digital media. It is a sister company to Quebecor World, one of the largest commercial printers in the world. Quebecor’s newspaper group consists of two operating units: Osprey Media, with 20 daily and 34 non-daily newspapers, shopping guides, and other publications; and Sun Media Corporation, with eight large-city daily newspapers, seven free commuter dailies, nine local dailies in Ontario and western Canada, and 150 weeklies and other publications. Quebecor acquired Osprey Media in the summer of 2007. In all, Quebecor publishes over 300 titles. It also owns several standalone Web sites, including the flagship Canoe.ca (Canadian Online Explorer), which is a new site and a growth business. About one-third of Quebecor Media’s titles are in French. ©2008 Gilbane Group, Inc. 27 http://gilbane.com http://Canoe.ca http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions