Gilbane Research Report - Digital Magazine Editions - (Page 28)

Digital Magazine and Newspaper Editions: Best Practice Cases In addition to Canoe.ca, Quebecor Media maintains separate Web sites for all of its newspapers. Other sites include ClassifiedExtra (integrated classified ads from all Quebecor Media properties), HomesExtra, Autonet.ca, and the French language social networking site Espace Canoe (espacecanoe.ca). All of Quebecor Media Interactive’s Web sites are part of the Canoe network, which currently generates a total of 9 million unique visitors per month. Quebecor Media’s online strategy is to get consumers to engage more with the news content and with journalists — to get discussion and thoughts going among readers and editorial staff. Print media products contain many promotions of Web sites and Web content, in order to draw traffic to the Web site and strengthen bonds with subscribers. While online, users can provide comments and opinions, which journalists can take back to their newspapers to guide further reporting. Meanwhile, editorial people get engaged with users online through blogs or on Espace Canoe, a French-language space for interaction among editorial staff and consumers. Patrick Lauzon, EVP of Product Development, Sales, and Marketing of Quebecor Media Interactive, had several objectives for implementing a new content management system. First among these was the need that he saw to consolidate the company’s 12 different content management systems, which include some developed in-house and other off-the-shelf products whose vendors had gone out of business. They wanted to optimize expertise on a single system as much as possible. Other business objectives of installing a new content management system included search engine optimization (SEO), the need to improve their properties’ search engine result rankings. Lauzon also wanted to improve integration of Web publishing with the print editorial workflow — to eliminate as much as possible of the manual copying-andpasting between print and Web environments, and therefore to free up more staff time for Web site redesigns and development of more original Web content. Quebecor Media is also looking to develop a central repository that will enable the company’s different Web sites to find and use each other’s content. Quebecor Media selected Nstein’s Web Content Management framework for several reasons: Nstein’s focus on print as well as online media, their text mining tools, their vision, and their client and partner lists. The vendor’s dual-language skills and location in Montreal were also assets. The first site that Quebecor Media is deploying with Nstein is the Toronto Sun (www.torontosun.ca), which is the company’s largest newspaper. The Toronto Sun Web site is being developed to the same look and feel as Canoe.ca. Content comes from the Sun’s print editorial environment; it will also include a blog platform for blogs by Sun journalists as well as external bloggers. Part of the Sun’s online strategy is to increase the use of video. The paper is equipping its newsroom with video cameras. They are integrating a video player with Nstein’s Web content management capabilities and using FeedRoom to store and serve up ©2008 Gilbane Group, Inc. 28 http://gilbane.com http://espacecanoe.ca http://www.torontosun.ca http://gilbane.com

Table of Contents for the Digital Edition of Gilbane Research Report - Digital Magazine Editions

Gilbane Research Report - Digital Magazine Editions
Table of Contents
Introduction
Section One: The Data
Section Two: Best Practice Cases
Nxtbook
Bentley Systems
Graduate Prospects
Hearst
Information Today
Marine Log
Vendor Description
Section Three: Buyer’s Guide
Section Four: Visionaries
Section Five: Conclusions
The Authors
About the Gilbane Group, Inc.
Our Sponsors

Gilbane Research Report - Digital Magazine Editions